The Weather Company logo

The Weather Company

Brand

Company overview

The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
Founded in 1982
Brookhaven, Georgia, USA
706 employees (105 in marketing)
www.ibm.com/weather

Salaries

Typical salary range

$165,000 – $185,000

/ yr

Help build salary transparency at The Weather Company

Share your compensation anonymously to see full data.

Contribute

People

Marketing leadership

Angel Rios
Angel Rios
Senior Product Marketing Manager
At the company for 4 months
Jacklyn (Wertman) Schechner
Jacklyn (Wertman) Schechner
Email Marketing Manager
At the company for 1 year

Headcount trend

Company growth over the last 12 months

Headcount -7.6% year over year

Audience

Monthly website visitors
16.6M
Month over month+4.7%
Quarter over quarter+19.8%
Top sourceSearch (49.6%)
Ad budget per month$3.2M
Average search rank46.6
Traffic source mix
Search
49.6%
Direct
40.6%
Referral
7.7%
Paid referral
1.2%
Social
0.9%

LinkedIn followers

Follower count and growth

Total followers

30.3K

12-mo growth

+12.4%

Monthly growth

+1.5%

News

Links

www.ibm.com/weatherLinkedInX (Twitter)