Growth Marketing Manager at The Weather Company | New York, USA | $75K/yr – $85K/yr

The Weather Company

Growth Marketing Manager

New York, USA (Hybrid)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive acquisition, retention, and monetization of subscriptions through marketing tactics, product collaboration, and in-app optimization.

Own end-to-end optimization of marketing tactics to grow subscribers.
Must-have: 3+ years in marketing, subscriptions, or related roles with a data-driven focus.
Standout: Experience launching and growing app-based subscription offerings and cross-channel campaigns.

Job Description

Responsibilities

Assist in the development, deployment & optimization of marketing tactics to drive acquisition and retention of subscribers.
Help optimize the value proposition of premium subscriptions, bundled offerings, and add-on products.
Support the development and evolution of subscription and membership tiers.
Monitor subscription performance metrics (conversion, churn, ARPU/LTV) and identify opportunities for growth and optimization
Identify friction points within the app and strategically surface subscription offers tied to gated content.
Partner with Product/UX to optimize in-app conversion paths and reduce drop-off.
Assist in the development and management of marketing channels such as affiliate and owned and operated mediums (email/push/in app).
Identify, evaluate, and prioritize potential opportunities for subscriber growth.
Lead analysis of tactics and initiatives to understand performance and identify opportunities.
Collaborate with stakeholders on subscriber acquisition campaigns and upgrade paths.

Requirements

3+ years of experience in marketing, marketing operations, subscriptions, digital products, or related roles
Strong understanding of data and analytics
Experience developing and operationalizing process and systems
Proven ability to work cross-functionally in a fast-paced, matrixed organization
Excellent communication, presentation, and managing up management skills
Knowledge of mobile apps and how the App Store ecosystem works
Experience supporting go-to-market campaigns for new app launches and product features

Preferred

Experience with consumer subscriptions, media, digital platforms, or app-based products.
Experience in fast-paced organizations such as startups or tech companies.
Comfortable with ambiguity and an ability to take initiative.
Experience with Braze (or similar CRM/lifecycle marketing tools) a plus

Benefits

Flexible Time Off program
Hybrid work model
Variety of medical insurance options including a $0 cost premium employee coverage
Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
Progressive family plan benefits
An opportunity to work for a global and industry-leading technology company
Impactful work in a collaborative environment

The Weather Company

The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Founded in 1982

Brookhaven, Georgia, USA

706 employees (105 in marketing)

www.ibm.com/weather