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Sony

Brand

4.1
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Sony’s purpose is simple. We aim to fill the world with emotion, through the power of creativity and technology. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide. Our history as a global brand has been built around employees that all have a passion for touching peoples' lives, and pride in pushing beyond the status quo to produce truly extraordinary results.We’re uniquely positioned because we operate in many different industries - from movies and music to video games and electronics. And, with offices around the globe, we benefit from a global workforce that learns and grows together through mutual respect. If you're ready to join a diverse team at an innovation-led company with the power to change lives, then we encourage you to read up on the different Sony group companies and check out our Life page. Then, get in touch, and together, let’s make the world say wow.
Founded in 1946
Tokyo, Tokyo, JPN
23K employees (3,556 in marketing)
www.sony.com/en
100% recommend to a friend
100% positive business outlook

People

Marketing leadership

Natasha Etienne
Natasha Etienne
Vice President - Head of Social Media & Brand Content
At the company for 13 years 3 months
KATHLEEN HIGGINS
KATHLEEN HIGGINS
Senior Finance Director - Card Marketing & Services Co
At the company for 40 years 5 months
Lian W.
Lian W.
Manager, Marketing Analytics
At the company for 3 years 8 months
Brittany Domnie-Paul
Brittany Domnie-Paul
Product Marketing Manager
At the company for 10 years 5 months

Hiring activity

Open marketing jobs over time

23 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$700M

Last raise

$700M

Post IPO Equity, 2 years ago

Funding history

Jul 2024

Post IPO Equity Sony · $700M

Jan 2002

Series A Sony

Audience

Monthly website visitors
29.7M
Month over month+2.6%
Quarter over quarter-2.3%
Top sourceDirect (47.7%)
Ad budget per month$163.7K
Average search rank42.9
Traffic source mix
Direct
47.7%
Search
36.9%

News

Can You Really Hear the Difference? The Truth about Expensive Headphones
Sep 27, 2025 • beebuzz media Berlin GmbH
The Esquisse Camera looks like the pocketable rangefinder that photographers wish Panasonic or Sony would make
Sep 27, 2025 • TechRadar.com
The Sony A7 V could launch soon – here are 5 upgrades that could make it the perfect all-rounder
Sep 27, 2025 • TechRadar.com

Links

www.sony.com/enLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +17.6% year over year
Referral
13.1%
Social
1.5%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

1.3M

12-mo growth

+8.7%

Monthly growth

+1%

Salaries

Median base

$103,000

Median total

$103,000

Median experience

4.5 years

Submissions

5

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Contribute

Open positions23 open marketing positions

Sony logo

E-Commerce Account Manager

Sony

San Diego, CA (Hybrid)

$93K/yr - $124K/yrIn-houseFull-time
7 days ago
Sony logo

Creative Sync Specialist

Sony

New York City, NY (On-site)

$58K/yr - $83K/yrIn-houseFull-time
7 days ago
Sony logo

Manager, Retail Development

Sony

New York City, NY (Hybrid)

$85K/yr - $100K/yrIn-houseFull-time
13 days ago
Sony logo

Senior Creative Sync Specialist

Sony

New York City, NY (On-site)

$58K/yr - $83K/yrIn-houseFull-time
2 weeks ago
Sony logo

Marketing and Administrative Coordinator

Sony

Paramus, NJ (Hybrid)

$23/hr - $31/hrIn-houseFull-time
3 weeks ago
Sony logo

PR Manager

Sony

San Diego, CA

$97K/yr - $129K/yrIn-houseFull-timeMid level6+ years exp.
3 weeks ago
View all 23 jobs

Sony insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1946
Headquarters
Tokyo, Tokyo
Employees
10001+
17.6% growth last 12mo
Marketing team
3,556
15% of company
54 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 17.6% last 12 months · More mature
Trend
2022-11-28 -> 2025-12-01
Headcount (12 months)
+17.6%
Last funding round
20 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
29.7M
Month over month+2.6%
Quarter over quarter-2.3%
Top sourceDirect (47.7%)
Traffic source mix
Direct
47.7%
Search
36.9%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
11 competitor sites
Search traffic: 1.3M organic clicks / 39.8K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+5,510
Ad budget per month
$163.7K
Average search rank
42.9
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
25 open jobs
Open jobs trend: —
Trend
2024-05-01 -> 2026-02-01

Gartner

Shows Gartner reviews and listed products.

Main result
9 Gartner reviews
Sony is a company that seeks to influence the world through its inventive offerings, which encompass technology, entertainment, and various services. It operates in numerous industries, including movies, music, video games, and electronics. Recognized worldwide, Sony draws on the collective knowledge and skillset of its internationally based employees to continually strive for extraordinary results. The company's primary focus is to invoke emotion, spark ambition, and elicit enjoyment from individuals through their creative and technological initiatives. Sony remains committed to shattering the status quo and pushing the boundaries of what's possible.
Listed products
1
Reviews
9
Employee range
10,001+

Marketing team size

Shows saved marketing team size.

3,556
15% of the company • 54 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 3,556.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.1 / 5
Work-life balance
4 / 5
Culture
4 / 5
Diversity & inclusion
5 / 5
Recommend to a friend
100%
Positive business outlook
100%

Funding

Shows saved funding data.

Total funding
$700M
Last raise
Post IPO Equity
2 years ago
Funding details
Amount raised
$700M
Last round
Post IPO Equity
Last fundraise
2 years ago

News

Shows saved company news.

Can You Really Hear the Difference? The Truth about Expensive Headphones
Sep 27, 2025 • beebuzz media Berlin GmbH
The Esquisse Camera looks like the pocketable rangefinder that photographers wish Panasonic or Sony would make
Sep 27, 2025 • TechRadar.com
The Sony A7 V could launch soon – here are 5 upgrades that could make it the perfect all-rounder
Sep 27, 2025 • TechRadar.com
13.1%
Social
1.5%
Paid referral
0.7%

Total followers

1.3M

12-mo growth

+8.7%

Monthly growth

+1%

Open jobs growth
—
Biggest role change
—
Latest open role
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