Premier Inn logo

Premier Inn

Brand · Hospitality

3.2

Company overview

Premier Inn is the UK’s largest hotel chain and we’re here to help the nation rest easy. With over 800 conveniently located hotels across the UK, Ireland and Germany, and over 80,000 rooms in more locations than any other UK hotel brand, you can work away without the worry.We manage and operate all our hotels ourselves, which means we can focus on giving you comfort you can count on and a consistent level of service and standards every time. However, if you’re looking for even more comfort, convenience and connectivity, you’ll find our Premier Plus rooms at 150 of our hotels.Premier Inn currently has over 40 hotels open in Germany across key cities including Frankfurt, Hamburg and Munich, with even more in the pipeline.Premier Inn continues to lead the YouGov Hotel Brand Index and has kept its title as ‘Best Value Hotel’ for the 10th year running.
Founded in 1987
GBR
7.1K employees
47% recommend to a friend
39% positive business outlook

Salaries

Typical salary range

£35,000 – £40,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +5.5% year over year

Funding

Audience

Monthly website visitors
8.1M
Month over month+8.1%
Quarter over quarter+18.8%
Top sourceSearch (63.5%)
Ad budget per month$215.4K
Average search rank49.3
Traffic source mix
Search
63.5%
Direct
27.4%
Referral
7.9%
Paid referral
0.9%
Social
0.3%

LinkedIn followers

Follower count and growth

Total followers

54.3K

12-mo growth

+14.5%

Monthly growth

+0.7%

News

Links