Senior CRM & Business Intelligence Analyst
Deep Sync
Kirkland, WA (Remote)
$110K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
CRM Production Specialist
New York City, NY (On-site)
$68K/yr – $112K/yrMid Level4+ years expFull time
Posted 1 day ago
Job Summary
Own and drive retention marketing initiatives across email, mobile, and site channels, coordinating with cross-functional partners to define requirements, deliver new functionalities, and improve customer experiences.
- Lead enhancements across channels
- Develop business requirements and lead stakeholder alignment
Job Description
Responsibilities
- Lead and implement enhancements across email, mobile, and site channels to support the company’s strategic goals.
- Collaborate with cross-functional teams, third-party vendors, CRM analysts, and business partners to gather input, clarify requirements, and drive new functionalities and improvements. Leverage data and insights to inform strategic recommendations.
- Develop and document detailed business requirements, use cases, and business rules. Conduct user acceptance testing to ensure quality and alignment.
- Serve as a subject matter expert, representing business strategies in comprehensive marketing solutions while understanding the underlying technical components, design, and systems.
- Build and maintain strong relationships with business stakeholders by understanding their goals, providing strategic support, and establishing trust.
- Advocate for timely issue resolution by identifying problems, evaluating solutions, communicating updates, and ensuring closure.
- Support the management and prioritization of the Retention Marketing team’s capabilities and enhancements roadmap.
- Analyze programs and tactics to identify gaps, trends, and opportunities that improve internal campaign execution and enhance the customer experience.
- Lead stakeholder meetings to initiate projects, share progress updates, and resolve outstanding issues.
- Troubleshoot major challenges and escalate critical issues to appropriate leadership as necessary.
Requirements
- Bachelor’s degree or equivalent work experience in a related field
- 3-4 years of experience in digital marketing
- This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities
- Able to work a flexible schedule based on department and company needs
Benefits
- Comprehensive health and wellness coverage
- 401(k) match
- Paid time off
- eight paid holidays
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
Macy's
3.4 Glassdoor
Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.
New York, New York, USA
80K employees (6,853 in marketing)
56% recommend to a friend
62% CEO approval
Salaries
Posted range
$68K/yr – $112K/yr
Taken straight from the job posting.
The middle of this range ($90K) is 22% above the median base salary for CRM Specialist roles in the United States ($74K).
CRM Specialist median pay in the United States
Most pay falls between $61K and $85K. Based on 26 salaries.
Marketing Team
Marketing Team Size
4,655 (6% of company)
Median Career Experience
12 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
8
People
HR / Recruitment
Marketing Leadership
Sharon Otterman
EVP, Chief Marketing Officer
At the company for 3 years
Stephanie L.
Vice President Brand & Marketing Strategy
At the company for 20 years 9 months
Dave Torres
VP Interactive Marketing
At the company for 19 years
Ravi Yeddula
Vice President of Engineering , Digital & Marketing Platforms
At the company for 7 years 5 months
Traffic Signals
Monthly Visitors
72.9M
Traffic Source Mix
Search
6.9%
Direct
64.3%
Referral
23.1%
Social
4.3%
Paid
1.2%
Headcount Trend
Current headcount: ~80.4K
Links
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