CRM Marketing Executive – RTÉ

Responsibilities

• Support the delivery of the annual marketing plan across a full range of marketing activities.
• Build and manage CRM campaigns using the Marketing Automation tool.
• Plan, deliver and optimise CRM strategies to drive reach, traffic, retention and brand loyalty.
• Create and maintain audience segments and customer journeys to deliver personalised communications.
• Write briefs and channel-appropriate copy for marketing emails, push notifications and other channels.
• Curate RTÉ content and develop ideas for CRM communications to increase engagement and traffic.
• Brief and work with graphic designers to develop creative assets for CRM.
• Monitor and analyse campaign performance, producing regular reports and insights for stakeholders.
• Work closely with cross-functional teams (marketing, editorial, content, product, technology, design and external suppliers) to execute campaigns effectively.
• Support the ongoing maintenance and data structure within the CRM Automation tool, working with our development team and supplier to facilitate.

Requirements

• A third level qualification in marketing or similar, combined with 2+ years’ experience in a consumer facing digital environment – agency or client side.
• Proven experience executing CRM campaigns using XtremePush or a similar platform is essential, including the ability to build, execute and analyse campaigns.
• Excellent copywriting skills are essential, with the ability to write engaging, audience-focused copy for marketing emails and push notifications.
• A strong creative eye and experience building visually engaging CRM campaigns, with an understanding of how copy, imagery, layout and user experience work together to drive engagement.
• Experience briefing and working with graphic designers to deliver CRM assets.
• Knowledge of the back end of CRM systems such as XtremePush and the ability to work with development teams on set up and maintenance.
• Analytical skills with experience in reporting and campaign measurement.
• Strong interpersonal skills with a proven ability to work with cross-functional teams.
• Strong attention to detail and organisational skills to deliver in a fast-paced, high-volume environment.
• Proficient in Excel.