Admissions Communications & CRM Analyst -(Administrative Analyst/Specialist Exempt I, Range II) - Undergraduate Admissions & Recruitment

Responsibilities

• Reporting to the Director of Undergraduate Admissions & Recruitment, the Admissions Communication Analyst is responsible for providing comprehensive support for the recruitment and admissions digital communication systems and websites.
• This position is vital for the processes which transfer data between the CRM, the institutional student information system, other internal systems as well as third party vendors.
• The Admissions Communications Analyst will assist in maintaining accurate and transparent documentation of the CRM and other technical processes and workflows to maintain levels of efficiency and quality service.
• Collaborative efforts with various teams are essential for developing targeted campaigns and maintaining data accuracy.
• The Admissions Communications Analyst assists the Director by developing analytics to monitor effectiveness, inform strategy and tactics, and measure/evaluate success of operations.
• Create and update emails, texts, and events in CRM system and PeopleSoft Campus Solutions for prospective and admitted students, parents, and counselors.
• Assist with creating, maintaining, and scheduling PeopleSoft 3C Engine CommGen batch system processes.
• Create or modify PeopleSoft SQL data queries and CRM groups to select correct populations for communications.
• In coordination with the Director, develop and implement the overall admissions communication schedule.
• Regularly upload leads in accordance with established standards and procedures and ensure time inclusion in corresponding communication plans.

Requirements

• Independent performance of varied or specialized administrative and analytical duties and/or service as a program administrator.
• Contribution to the completion of broader and more complex organizational or program projects and goals.
• Often provides project leadership or represents the work unit on key projects within and outside the organization.
• Accountable for own work results which are reviewed for soundness of judgment.
• Analyze and address problems using reasoning and the interpretation and application of theories and principles to develop and recommend alternatives and best courses of action.
• Ingenuity in determining methods to achieve programmatic goals and develop and implement program policies.
• Work requires coordination with individuals at all levels within the organization. As needed, acts as a representative to outside entities.
• As required, day-to-day program or work unit operations are overseen and lead work direction to administrative staff, including accountability for results.
• Working knowledge of and ability to apply standard theories, principles, practices, and techniques applicable to the program and/or administrative specialty to develop conclusions and make recommendations.
• Thorough knowledge of policies, procedures, and outside regulations pertaining to the applicable program and/or administrative specialty.

Preferred

• CRM system (such as Liaison EMP, Slate, SalesForce); technical and functional knowledge.
• Knowledge of student database management systems (such as PeopleSoft, OnBase).
• Experience with Graphics/Web Design through tools such as Canva and Adobe Illustrator.
• Demonstrated ability to write basic SQL statements and develop reports.
• Knowledge of online publishing platforms, including HTML coding and content management systems (e.g., Drupal 8).
• Experience working in a higher education setting and developing communication strategies for a diverse college student population.
• Excellent organizational and multitasking skills.
• Ability to train others and provide lead work direction.

Benefits

• Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions.
• SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.
• We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University’s commitment to attract, motivate and retain our employee.