CRM Executive

Responsibilities

• You’ll create and manage engaging customer journeys from initial concept through to delivery.
• You’ll be comfortable working with data and insight, and be able to identify the right audiences, understand the customer behaviours we want to influence and develop targeted communications which drive engagement, through to conversion and loyalty.
• This is a hands-on role where you’ll build, launch and optimise campaigns, monitor how they perform and apply the learning to future activity.
• You’ll also check that communications display correctly across different devices and email environments, are configured effectively and can be accurately tracked and reported.
• You will deliver relevant, personalised communications across email, push and SMS.

Requirements

• Experience creating and deploying CRM campaigns and customer journeys
• Experience using Braze or another leading platform, such as Salesforce Marketing Cloud, Adobe Campaign or Klaviyo
• An understanding of audience targeting, personalisation and customer lifecycle communications
• Working knowledge of HTML and CSS, including email troubleshooting
• Strong attention to detail and a test-and-learn mindset
• A collaborative, curious and proactive approach
• Confident to challenge and deliver autonomously

Benefits

• healthcare
• bens