CRM - CRM Executive

Responsibilities

• Create and manage engaging customer journeys from initial concept through to delivery.
• Build, launch and optimise campaigns, monitor how they perform and apply the learning to future activity.
• Check that communications display correctly across different devices and email environments, are configured effectively and can be accurately tracked and reported.
• Deliver relevant, personalised communications across email, push and SMS.
• Carry out checks, investigate issues and clearly explain technical problems to solve them with developers when additional support is required.
• Identify audiences, understand customer behaviours we want to influence and develop targeted communications which drive engagement, through to conversion and loyalty.

Requirements

• Experience creating and deploying CRM campaigns and customer journeys
• Experience using Braze or another leading platform, such as Salesforce Marketing Cloud, Adobe Campaign or Klaviyo
• An understanding of audience targeting, personalisation and customer lifecycle communications
• Working knowledge of HTML and CSS, including email troubleshooting
• Strong attention to detail and a test-and-learn mindset
• A collaborative, curious and proactive approach
• Confident to challenge and deliver autonomously

Benefits

• healthcare + bens