CRM Marketing Specialist

Responsibilities

• Own the technical setup, audience segmentation, dynamic personalization, link tagging, and scheduling for broadcast campaigns across digital direct channels (including Email and SMS).
• Maintain, test, and update trigger-based automated customer lifecycle journeys (e.g., welcome, browse/abandonment, post-purchase, and win-back flows) to maximise peak engagement and conversion.
• Actively monitor daily and weekly trading performance, and utilise the insights to identify commercial opportunities or drop-offs in engagement, formulating agile, data-backed recommendations for the CRM Manager to pivot or amplify campaigns during peak trade.
• Take ownership of the weekly & monthly CRM reports to the business including regular reporting analysis to identify trends and campaign learnings which maximise performance.

Requirements

• Minimum 2+ years of dedicated, hands-on experience in a CRM or ESP specialist role, ideally within a fast-paced retail or B2C eCommerce environment.
• Proven technical proficiency with enterprise-level Email Service Providers (ESPs); hands-on experience with Klaviyo is strongly preferred.
• Commercially Driven: Naturally questions the "why" behind the numbers, connects CRM metrics to revenue, and spots opportunities to optimise sales performance.
• Excellent interpersonal skills, being able to be a credible, authentic, influential, engaging member of the marketing team.
• You will be managing a variety of projects at a time so being extremely organised is essential, along with the ability to multitask between projects.
• Enthusiasm, ability and energy to operate in a fast-paced environment whilst ensuring high standards of work. Attention to detail is crucial in the position.
• Excellent written and verbal communication skills.
• HTML knowledge for email creation is essential.
• Good understanding of Google Analytics.
• Good understanding of CRM marketing compliance.

Benefits

• Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation
• Life assurance: free cover of a minimum of two times your annual salary up to the age of 65
• Birthday: an additional day off for you to celebrate your birthday
• 25 days holiday per year, plus bank holidays
• Pension: 4% employee contribution matched by the company
• Employee Assistance Programme: gives all employees access to both telephone and face-to-face counselling services
• My Rewards Programme: offers discounts on everything from restaurants and supermarkets, to entertainment and holidays
• Free on-site parking