CRM Marketing Officer

Responsibilities

• Create and deliver engaging and targeted CRM campaigns using the University’s marketing automation systems
• Adhere to and promote good practice in email marketing ensuring communications are coherent, consistent, timely and user focused
• Work with marketing colleagues and stakeholders across the University who communicate with leads and applicants to ensure an integrated approach to marketing and communication across all media
• Design, build, and deploy targeted, multi-channel marketing campaigns via CRM and automation platforms, ensuring communications are in line with University’ brand
• Develop automated nurture workflows, triggered journeys, create event signups and keep warms communications that improve student conversion
• Track, analyse, and optimise campaign performance metrics (open rates, CTRs, conversions, ROI) through analytics and reporting dashboards
• Responsibility for undertaking data management procedures to ensure data integrity and accuracy
• Responsible for maximising the full functionality of the CRM technology, including landing pages, chatbots, dashboards and new functions within them
• Maintain a high level of knowledge and expertise in relation to email marketing, keeping up to date with emerging trends, new developments, technologies and best practice digital marketing more broadly
• Undertake any other duties appropriate to the grade as requested by the post’s line manager.

Requirements

• Proven experience with email marketing, lead nurturing, marketing automation and/or web analytics
• Proficient using marketing automation technology such as Hubspot, Microsoft Dynamics (Customer Insights – Journeys).
• Experience with email automation tools and building dynamic workflows
• Experience of writing and or deliverying digital communications for a range of audiences
• Knowledge of latest digital marketing trends
• Outstanding attention to detail and proven ability to perform accurately and effectively under pressure
• Excellent project and time management skills and the ability to prioritise workload
• The ability to learn new systems and processes quickly and efficiently
• Experience of working with large amounts of information and data with a focused attention to detail, quality and accuracy
• Image editing skills, such as the use of Photoshop or other image editing software

Preferred

• An understanding of student recruitment and admissions and the stages of the cycle of student choice and decision-making
• Experience with using Hubspot and/or Microsoft Dynamics (Customer Insights – Journeys)
• Dashboard analysis (Google data studio, Google Analytics, Power BI etc)

Benefits

• Newcastle University is a great place to work, with excellent benefits . We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.