Senior Performance Marketing Analyst

Responsibilities

• This isn’t a role where analysis simply ends with a dashboard. You’ll turn complex digital performance data into clear, commercial recommendations, helping us make better decisions around marketing investment, customer acquisition, conversion and revenue.
• You will form close partnerships with Performance Marketing and our wider Commercial & Trading teams, and analyse digital performance across areas such as traffic, conversion, revenue and booking behaviour.
• You’ll identify trends, interrogate performance and translate your findings into tangible actions that can improve results.
• Business partnering the Performance Marketing team, you’ll take ownership of your analytical backlog, prioritising the work that will make the biggest difference.
• You’ll also be comfortable bringing your insights to life, regularly presenting findings and recommendations to stakeholders and contributing to weekly marketing and commercial conversations.

Requirements

• Strong analytical experience gained within Performance Marketing, or eCommerce
• Experience using Adobe Analytics or comparable web analytics tools such as Google Analytics
• A strong understanding of metrics such as traffic, conversion, revenue, CPC / CPM, ROAS / Cost of Sale and ROI
• The commercial mindset to understand marketing spend and identify opportunities to improve performance
• Confidence turning complex data into clear, actionable recommendations
• Strong stakeholder management and presentation skills
• The ability to manage competing requests, prioritise effectively and own your workload
• Experience within a consumer-facing business would be particularly valuable

Preferred

• BI tools and Databricks experience would be useful, but aren’t essential

Benefits

• health
• up to 10% matched pension
• bens