Performance Marketing Manager

Responsibilities

• Meta performance. Planning, building, launching and optimising campaigns across each twelve-week competition cycle, against agreed ROAS and new-customer acquisition cost targets.
• Budget and phasing. Spending to plan across the cycle and moving budget as demand changes. Peaks around launches and draw closings are very large.
• Creative testing. Running a structured testing plan (hooks, formats, angles, audiences) and turning the results into a brief for the next round of creative.
• Performance insight. Using our weekly all-channel report and end-of-cycle review (spend, revenue, ROAS, CAC, new versus returning customers) to explain what's driving results and what to change next, checking platform-reported results against our own data and incrementality tests rather than taking in-platform ROAS at face value.
• Tracking. Making sure the pixel, Conversions API, UTMs and audiences are set up correctly and kept that way, with our commercial and data team.
• Channel expansion. Once Meta is stable, testing and then scaling other social channels, starting with TikTok. In time, overseeing Google too, with the aim of bringing it in-house.
• Ad compliance and account health. Making sure every ad meets the CAP Code, ASA guidance and platform policies for prize promotions, including 18+ audience targeting and clear free-entry and significant-terms wording, and keeping our ad accounts in good standing (disapprovals, restrictions and appeals).
• Collaborate on: Creative briefs and scripts, with our CMO and videographer-editor
• Collaborate on: Whitelisting creator and UGC content for paid use (partnership ads)
• Collaborate on: Campaign planning for each cycle, with our CMO

Requirements

• 3–5 years of hands-on paid social experience, with Meta at the core. You've built and run accounts yourself, not only overseen others running them. We're equally happy to hear from client-side and agency-side candidates.
• Demonstrable experience managing significant monthly ad budgets for an e-commerce or direct-response brand, with results you can show on ROAS and CAC.
• A clear, practical approach to creative testing: how you structure tests, read results and turn them into briefs.
• Confident with data. You're at home in Ads Manager, AI ad tools and spreadsheets, and comfortable checking platform numbers against a second source.
• A working understanding of pixel, Conversions API and UTM setup.
• You already use AI tools and bulk-upload software (such as admanage.ai) to work faster.
• You're comfortable owning results in a small team, without layers of agency support around you.

Preferred

• Background in prize draws, gaming, subscription or other high-frequency purchase businesses
• Experience advertising in a regulated or policy-sensitive category, including handling ad disapprovals and account restrictions
• Experience managing six-figure monthly ad budgets
• TikTok and/or Google, Snapchat Ads experience
• Experience with SQL or BigQuery, or a multi-touch attribution tool, or incrementality testing
• Experience with launch-and-close campaign cycles
• Experience shaping paid strategy, not only executing it, or a clear plan for stepping up to a Head of role
• Hands-on creative experience, such as writing copy, scripting or filming content