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Ibotta

Brand

3.3
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver.Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.
Founded in 2011
Denver, Colorado, USA
902 employees (71 in marketing)
www.ibotta.com
55% recommend to a friend
59% positive business outlook

People

Marketing leadership

Caitlin Stroud
Caitlin Stroud
Digital Marketing Associate Manager
At the company for 7 months

Hiring activity

Open marketing jobs over time

21 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$92.9M

Last raise

Series D, 7 years ago

Funding history

Aug 2019

Series D Ibotta

Aug 2017

Series D Ibotta · $25M

Jul 2017

Series C Ibotta

Sep 2015

Series C Ibotta · $40M

Jun 2014

Series B Ibotta · $20M

Apr 2013

Audience

Monthly website visitors
3.3M
Month over month+19.7%
Quarter over quarter+25.3%
Top sourceDirect (66.6%)
Ad budget per month$6.7K
Average search rank57.2
Traffic source mix
Direct
66.6%
Referral
20.4%

News

Ibotta Stock: A Non-Rewarding Experience (NYSE:IBTA)
Nov 21, 2025 • Seeking Alpha
Ibotta returns to downtown Denver with headquarters on 16th Street
Nov 20, 2025 • CBS News
Ibotta returns to Denver with a new headquarters on 16th Street
Nov 20, 2025 • CBS News

Links

www.ibotta.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount -7.5% year over year

Series A Ibotta · $7.9M

Search
9.8%
Social
2.4%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

50.8K

12-mo growth

+35.8%

Monthly growth

+5%

Salaries

Typical salary range

$66,000 – $79,000

/ yr

Median base

$95,000

Median total

$95,000

Median experience

4 years

Submissions

19

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Open positions21 open marketing positions

Ibotta logo

Senior Content Designer

Ibotta

Denver, CO (Hybrid)

$131K/yr - $153K/yrIn-houseFull-time
12 days ago
Ibotta logo

B2B Creative Marketing Intern

Ibotta

Denver, CO (Hybrid)

In-houseFull-timeIntern/new grad
12 days ago
Ibotta logo

Senior Content Designer

Ibotta

Denver, CO (Hybrid)

$131K/yr - $153K/yrIn-houseFull-time
12 days ago
Ibotta logo

D2C Marketing Intern

Ibotta

Denver, CO (Hybrid)

In-houseFull-timeIntern/new grad
12 days ago
Ibotta logo

Senior Social Media & Content Associate

Ibotta

Denver, CO (Hybrid)

$67K/yr - $75K/yrIn-houseFull-timeSenior level4+ years exp.
2 months ago
Ibotta logo

Senior Product Marketing Manager, Platform Strategy

Ibotta

Denver, CO (Hybrid)

$123K/yr - $143K/yrIn-houseFull-timeSenior level8+ years exp.
3 months ago
View all 21 jobs

Ibotta insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2011
Headquarters
Denver, Colorado
Employees
501-1000
7.5% decline last 12mo
Marketing team
71
8% of company
52 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Medium risk
Series C–like · Shrinking 7.5% last 12 months · More mature · Last funding 3+ years ago
Trend
2022-11-28 -> 2025-11-24
Headcount (12 months)
-7.5%
Last funding round
80 months ago
Negative news (120 days)
0
Risk score4/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
3.3M
Month over month+19.7%
Quarter over quarter+25.3%
Top sourceDirect (66.6%)
Traffic source mix
Direct
66.6%
Referral
20.4%
Search

Competitors and search

Shows competitors and key search metrics in one view.

Main result
16 competitor sites
Search traffic: 54.6K organic clicks / 2.1K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+5,554
Ad budget per month
$6.7K
Average search rank
57.2
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

50.8K

12-mo growth

+35.8%

Monthly growth

+5%

Job openings

Shows open jobs, growth, and role changes.

Main result
21 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

71
8% of the company • 52 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 71.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.3 / 5
Work-life balance
3.7 / 5
Culture
3.4 / 5
Diversity & inclusion
3.3 / 5
Recommend to a friend
55%
Positive business outlook
59%

Funding

Shows saved funding data.

Total funding
$92.9M
Last raise
Series D
7 years ago
Funding details
Amount raised
$92.9M
Last round
Series D
Last fundraise
7 years ago

News

Shows saved company news.

Ibotta Stock: A Non-Rewarding Experience (NYSE:IBTA)
Nov 21, 2025 • Seeking Alpha
Ibotta returns to downtown Denver with headquarters on 16th Street
Nov 20, 2025 • CBS News
Ibotta returns to Denver with a new headquarters on 16th Street
Nov 20, 2025 • CBS News
9.8%
Social
2.4%
Paid referral
0.8%
2023-08-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Staff Software Engineer