Senior Manager, Lifecycle Marketing

Responsibilities

• Own the end-to-end Saver lifecycle strategy, from new Saver onboarding and first redemption through habit formation, retention, and win-back
• Design, build, and continuously optimize always-on journeys in Braze across email, push, and in-app messaging,
• Develop a segmentation and personalization framework that delivers the right message to the right Saver at the right moment, based on behavior, tenure, and value
• Identify key drop-off points across the Saver journey and use data to design interventions that drive activation, engagement, and reactivation
• Lead lifecycle strategy and execution for bonus and rewards programs, including evergreen bonuses and seasonal tentpoles (e.g., Thanksgiving, Back to School, holiday)
• Partner with Finance, Analytics, and Marketing Operations to plan, manage, and optimize lifecycle and bonus budgets, ensuring every dollar drives incremental Saver value
• Own the lifecycle rewards programming calendar, coordinating timing, offer strategy, and messaging across channels and teams
• Collaborate with Sales and Client teams to integrate brand and retailer partnerships (including sponsorships) into Saver-facing lifecycle programs
• Define success metrics for the lifecycle program (activation, redemption, retention, reactivation, incrementality) and build the reporting to track and optimize against them
• Champion a test-and-learn culture through rigorous A/B and holdout testing, turning insights into repeatable playbooks

Requirements

• 7–10 years of consumer marketing experience, with at least 4 years focused on lifecycle, CRM, or retention marketing
• 2+ years of experience managing and developing a team of marketers
• Proven track record building and scaling lifecycle programs that measurably improved activation, engagement, and retention
• Hands-on expertise with Braze or similar customer engagement platforms (e.g., Iterable, Salesforce Marketing Cloud)
• Experience managing incentive, bonus, loyalty, or rewards programs and their associated budgets
• Data-driven mindset with the ability to define KPIs, design experiments, interpret results, and pivot quickly; comfort with Looker or similar BI tools
• Experience speaking the language of roadmaps, experimentation, and sprint cycles with Product and Engineering partners
• Excellent communicator who can rally cross-functional teams and present strategy and results to senior leadership
• Background in D2C, consumer apps, marketplaces, or loyalty/rewards products
• Bachelor's degree in Marketing, Business, or related field

Benefits

• competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.