Vice President, Corporate & B2B Communications

Responsibilities

• Build Ibotta's B2B Brand & Narrative
• Develop and own a cohesive communications strategy that positions Ibotta as a leading enterprise technology company and IPN as the definitive performance marketing platform for CPG brands
• Drive a deliberate shift in how Ibotta is perceived by the industry — from consumer loyalty app to full-stack B2B technology partner
• Craft compelling messaging frameworks that resonate with CPG, retail, agency, and adtech leaders
• Champion a narrative that repositions promotional spend from a cost center to a growth lever, with IPN as the modern alternative to legacy solutions
• Earn Media & Thought Leadership
• Partner closely with the marketing team to identify, develop, and amplify thought leadership opportunities across earned media, trade press, and industry publications
• Cultivate a vast network of journalists, editors, and analysts across top tier CPG, retail media, and adtech publications
• Develop a steady pipeline of bylines, contributed content, and speaking opportunities that reinforce Ibotta's enterprise positioning
• Use media monitoring and share-of-voice analytics to measure program effectiveness, identify coverage gaps, and make the case internally for where communications investment is — and isn't — moving the needle

Requirements

• 12+ years of communications experience, with significant time spent in B2B technology, adtech, retail media, or CPG-adjacent industries
• A track record of building disruptive, category challenger narratives with demonstrated experience reframing how a market thinks about a product or strategy
• Comfortable operating as both a strategic leader and hands-on executor in a fast-moving, founder-led environment — with the builder instincts to create from scratch and the credibility to earn trust at the executive level
• Proven track record of securing meaningful earned media coverage and building editorial relationships with blue chip publications
• Deep experience developing executive thought leadership programs with measurable outcomes (stage placements, bylines, share of voice)
• Existing relationships with trade and business press covering CPG, retail, and adtech
• Exceptional written and verbal communication with the ability to translate complex technology into crisp, executive-ready narratives

Benefits

• competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match
• Denver office perks include paid parking, snacks, and occasional meals
• Relocation bonus to help make your move to the Mile High City a smooth one