
Product Marketing Manager, Audience and Messaging
Figma
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San Francisco, CA (Remote)
Posted 2 months ago
The other 99% submit and hope. You're about to do something different.
Own the messaging backbone for a multi-product B2B SaaS portfolio, turning audience needs into scalable, principled GTM that winners in market segments. Build personas with real context for buyers and users, fuse in current competitive intel, and keep cross-functional teams aligned through structured rhythms. Leverage AI to speed research and prototype frameworks, so campaigns and sales enablement stay razor sharp without bottlenecks.
Responsibilities and key impact areas you own: centralize messaging as the single source of truth, build deeper buyer/user personas beyond job titles, weave current competitive intelligence into GTM content, and keep narrative coherence across product pillars with Launch PMMs, while translating strategy into DG and sales language at scale and running cross-functional rhythms.
Design is everyone's business