Responsibilities

• Develop product marketing plans with country/region targeting, ICP, value proposition, messaging, competitive analysis, and sales enablement that drive NA revenue growth.
• Articulate and communicate the value of LRN solutions to internal stakeholders and external customers.
• Collaborate with marketing, product, and in-region sales to shape GTM, positioning, and sales enablement; produce enablement collateral like fact sheets, slides, videos, discovery questions, talk tracks, and emails.
• Monitor the external market and competitors; synthesize research into reports and update battlecards as needed.
• Own launch execution for key products and identify opportunities for product-led growth; define and scope product marketing projects and shepherd them through planning to review and revisions.
• Participate in Voice of Customer interviews, analyze findings, and identify opportunities across sales, messaging, PR, and collateral.
• Ensure market resonance by evaluating product descriptions, features, value propositions, and differentiators across channels for the ICP.
• Drive adoption of marketing and sales collateral; streamline content, remove redundancy, and improve the product-related content experience.
• Develop client case studies to highlight success with LRN solutions.
• Lead writing and submission of award applications showcasing LRN’s innovation and leadership in ethics, compliance, and technology.