Responsibilities

• Develop segment-specific positioning and messaging — Build the value proposition and messaging framework for Checkout across priority segments and customer types
• Drive go-to-market across sold and self-serve motions — Own end-to-end GTM for Checkout's priority segments, spanning both sales-assisted and self-serve acquisition. Translate segment strategy into the campaigns, content, and programs that drive adoption.
• Build sales enablement — Create the decks, one-pagers, competitive battlecards, and objection-handling guides that equip sales teams to sell Checkout to their books of business.
• Execute self-serve GTM — Partner with Growth, Web, and Developer Experience teams to drive self-serve Checkout adoption through targeted content, developer-facing resources, in-product messaging, and conversion optimization.
• Maintain competitive intelligence — Own a current, actionable view of the checkout competitive landscape and translate that intelligence into differentiated positioning and sales tools.
• Support product launches — Partner with Product to plan and market Checkout launches, from defining the narrative and audience to creating assets and measuring post-launch outcomes.
• Partner with demand generation and campaigns — Work with the Demand Gen team to translate Checkout positioning into segment-targeted campaigns that generate pipeline and accelerate adoption.

Requirements

• 5+ years of product marketing or growth marketing experience at a technology company
• Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
• Track record of working cross-functionally across product, sales, and growth teams to drive business outcomes