Senior Partner Product Marketing Manager at Camunda | Austin, TX | $131K/yr – $212K/yr

Camunda

Senior Partner Product Marketing Manager

Austin, TX (Remote)

$131K/yr – $212K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own partner value propositions and messaging across GSIs, hyperscalers, ISVs, and resellers to drive joint opportunities and enablement.

Map Camunda capabilities to partner stacks and use cases to unlock co-sell potential.
Build and enable partner teams with co-branded assets and compelling narratives for campaigns and events.

Job Description

Own the development of joint value propositions and solution narratives for Camunda's strategic partner types: GSIs, cloud hyperscalers, ISVs, resellers, and tech partners.
Translate Camunda's agentic orchestration positioning into compelling partner-specific messaging that speaks to each partner's business priorities and their customers' outcomes.
Partner with your product marketing colleagues and the Alliances team to ensure joint narratives are grounded in real platform capabilities and differentiated in the market.
Map Camunda capabilities to partner technology stacks and use cases — identifying where the combined solution is stronger than either platform alone.
Produce high-quality co-branded assets — solution briefs, battle cards, and joint pitch decks — that enable partner sales and pre-sales teams to confidently position and sell Camunda.
Create a low-touch breadth program utilising Camunda Marketplace, enabling breadth partners to use a self-service library of blueprints and integrations
Develop and deliver partner-facing enablement: internal webinar/event (SKO) presentations, onboarding content, product overviews, competitive positioning guides, and objection-handling materials
Explore the expansion of accreditation for partners going beyond “gold to bronze” horizontal accreditation to vertical certification
Create ROI frameworks and business case templates that help partners articulate the value of Camunda-powered solutions to their customers.
Design and execute joint marketing programs — co-marketed campaigns, digital activations, and ABM plays — that generate qualified pipeline through partner channels in partnership with the Growth team.
Plan and deliver joint webinars, virtual events, and conference sessions with partner counterparts; act as a presenter and on-stage spokesperson when required.
Support partner participation in Camunda-led events (including CamundaCon) and represent Camunda at key partner and industry events.
Collaborate with agreed partner marketing managers on activity/event/budget topics
Work with Growth and the ADR teams, along with Alliances and Sales teams, to ensure partner-sourced leads are followed up effectively and progress through the pipeline.
Develop “partner first” messaging, including recruitment deck for resellers, system integrators, ISV’s and hyperscalers, tech partners, detailing how they can generate incremental revenue via a partnership with Camunda
Build trusted relationships with partner marketing, product, and alliance counterparts at GSIs, resellers, hyperscalers, and strategic ISVs.
Understand each partner's business model, go-to-market motion, and customer base — and use that understanding to prioritise the initiatives that create the most mutual value.
Act as the voice of the partner ecosystem internally: bring partner feedback, market intelligence, and competitive dynamics into product marketing strategy.
Identify new co-sell and co-marketing opportunities within the ecosystem and develop business cases for investment.
Define KPIs for partner marketing programs and track performance rigorously — including partner-sourced pipeline, co-branded asset usage, and event ROI.

Camunda

4.4 Glassdoor

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes, including high-value knowledge work, across agents, people, and systems. By creating production-ready, enterprise-grade agents with built-in governance, Camunda uniquely delivers trusted AI agents for business-critical processes. Over 700 leading innovators like Atlassian, ING, and Vodafone, rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. Ready to become an AI-first enterprise?

Founded in 2008

Berlin, Berlin, DEU

623 employees (44 in marketing)

www.camunda.com

88% recommend to a friend

98% CEO approval