Director of Product Marketing - Genius at takepayments Limited | Atlanta, GA | $160K/yr – $170K/yr

takepayments Limited

Director of Product Marketing - Genius

Atlanta, GA (On-site)

$160K/yr – $170K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own product marketing across positioning, launches and GTM to drive adoption and customer engagement for multiple segments.

Leadership and team development: mentor a high performing product marketing team to enable cross functional launches and sales readiness.
Audience-driven strategy: define differentiated positioning, segmentation, and go-to-market planning informed by audience, competition, and industry insights.
Launch and measurement: orchestrate product launches with messaging, content, initiatives and track product usage impact.

Job Description

Lead, mentor and develop a team of high performing product marketers
Product Positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
Product Launches - Responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring product usage success.
Go-to-market strategy - lead the development and execution of comprehensive product go-to-market plans to drive product adoption and customer engagement in the various customer segments and markets mapped to the ideal customer profile for this product.
Strategic Segmentation Frameworks: Develop and define segmentation models based on firmographics, technographics, and behavioral patterns
Opportunity Identification: Conduct white space analysis to identify and prioritize high growth opportunities and expansion opportunities.
Sales enablement - Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers. Experience working with software applications and in-app marketing experience is preferred.
Be the voice of the customer - enable internal teams by being the internal voice of the customer.
Performance tracking and reporting - track and monitor performance including product win rates to show impact

takepayments Limited

4.4 Glassdoor

Whichever way you want to get paid, we help you find the payment solution that best suits your needs and provide you with full support and assistance throughout your time with us.We offer a market-leading range of solutions, including card terminals, online payments, POS systems and more, all with high levels of support, provided by helpful, personable experts.Welcome to takepayments - we make it easy.

Founded in 1995

Stockport, England, GBR

336 employees

www.takepayments.com

89% recommend to a friend

94% CEO approval