Marketing, Product Brand Marketing Director

Friendswood, TX (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 23 hrs ago

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Job Summary

Owns the full lifecycle of dermatology test commercialization, from positioning and messaging to execution, while coordinating cross-functional plans and leading market perspectives for atopic dermatitis across physicians, patients, and payers.

  • Lead the commercial core teams and set the senior marketing agenda.
  • Align communications with other departments to ensure a coordinated program.
  • Drive market insights for dermatology and healthcare stakeholders.

Job Description

Responsibilities

  • Responsible for positioning, message development, execution, and management of marketing activities for the commercialization of dermatology tests in our product portfolio.
  • Align communications and integrate plans with other departments across the organization to ensure a fully coordinated program that builds appropriate test use.
  • You will own the atopic dermatitis and dermatology market perspective, develop the positioning and compelling messaging across all customer segments - physicians, patients and payers.
  • You will lead the commercial core teams messaging serving at the senior Marketing voice setting the agenda for marketing activities and directing cross functional execution and partnership with Program Management

Requirements

  • Bachelor's degree in marketing, Communications, or another relevant area.
  • 5-7 years' proven experience in product marketing/brand management or similar role in the healthcare industry.
  • Experience in market analysis
  • Understand healthcare marketing tactics appropriate for physicians and patients
  • Working knowledge of web analytics tools

Benefits

  • Excellent Annual Salary + 35% Bonus Potential
  • 20 Accrued PTO Days Annually + 10 Paid Holidays
  • 401K with 100% Company Match up to 6%
  • 3 Health Care Plan Options + Company HSA Contribution
  • Company Stock Grant Upon Hire
Castle Biosciences logo

Castle Biosciences

3.9 Glassdoor

Castle Biosciences (Nasdaq: CSTL) is a leading diagnostics company improving health through innovative tests that guide patient care. The Company aims to transform disease management by keeping people first: patients, clinicians, employees and investors. The Company’s innovative portfolio of commercial and pipeline tests targets unmet clinical need along the patient care continuum. Castle currently markets five proprietary tests designed to answer clinical questions and address treatment plan challenges facing physicians in dermatologic cancers, Barrett’s esophagus, and uveal melanoma. DecisionDx®-Melanoma, Castle’s test for invasive cutaneous melanoma, is a proprietary gene expression profile (GEP) test that uses an individual patient’s tumor biology to predict the risk of metastasis or recurrence, as well as the risk of sentinel lymph node positivity, independent of traditional staging factors. DecisionDx®-SCC is the Company’s GEP test that predicts the risk of metastasis in patients with cutaneous squamous cell carcinoma, who have one or more risk factors. MyPath® Melanoma provides a highly accurate, objective result to aid dermatopathologists and dermatologists in characterizing suspicious pigmented lesions. TissueCypher® Barrett’s Esophagus is the world’s first precision medicine test designed to predict future development of esophageal cancer in patients with Barrett’s esophagus. DecisionDx®-UM, the standard of care in uveal melanoma staging, is Castle's GEP test that predicts the risk of metastasis for patients with uveal melanoma, a rare eye cancer. Castle Biosciences is based in Friendswood, TX, (a suburb of Houston) and has laboratory operations in Phoenix, AZ, and Pittsburgh, PA.

Founded in 2008
Friendswood, Texas, USA
700 employees (28 in marketing)
65% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
26.9K
Monthly Google Ads Budget
$18.8K
Traffic Source Mix
Search
51.8%
Direct
40.2%
Referral
4.8%
Social
0.6%
Paid
2.6%

Headcount Trend

Current headcount: ~704

Marketing Team

Marketing Team Size
28 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$427.3M
Last Raise
$266.8M
Post IPO Equity, 5 years ago

Funding History

  • Dec 2020
    Post IPO Equity • $266.8M
  • Jun 2020
    Post IPO Equity • $74M
  • Jul 2019
    Series Unknown

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