Global Product Marketing Manager - Search Ads

New York City, NY (On-site)

$122K/yr – $288K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the GTM and cross functional influence to shape Search Ads beyond account level, turning market signals into a scalable strategy that grows advertiser ROI.

  • GTM & Commercialization: Design and launch new Search Ads products with clear value props, segments, and monetization paths.
  • Product & Sales Alignment: Partner with Product and Sales to set shared OKRs and operating rhythms that push revenue growth.
  • Operational Scale: Build activation playbooks, remove onboarding blockers, and drive scalable advertiser adoption and campaign performance.

Job Description

Responsibilities

  • Lead Go-To-Market (GTM) & Commercialization: Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches.
  • Influence Product Strategy: Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap.
  • Drive Scalable Business Growth: Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI.
  • Cross-Functional Alignment & OKR Leadership: Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth.
  • Design Operational Frameworks: Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance
  • Drive Best Practices Adoption: Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale.

Requirements

  • BA/BS degree in Business, Economics, Marketing, or a related field.
  • 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
  • Proven track record of influencing product roadmaps, leading cross-functional initiatives, and driving measurable business impact without direct authority.
  • Advanced analytical skills with the ability to translate complex campaign data and marketplace metrics into clear, executive-level strategic narratives.
  • Deep understanding of the digital advertising ecosystem, specifically search advertising, auction-based systems, and performance marketing KPIs.
  • Excellent executive communication and stakeholder management skills.
  • Strong ability to build consensus and navigate cross-functional priorities in a fast-paced environment.

Preferred

  • MBA or advanced degree in a quantitative or business field.
  • Experience in top-tier management consulting, corporate strategy, or a highly strategic product operations role within a major tech/ad-tech company.
  • Deep expertise in Search Engine Marketing (SEM), marketplace monetization, or auction theory.
  • Experience launching and scaling 0-to-1 ad products in highly competitive global markets.

Benefits

  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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