Responsibilities

• The Sr Product Marketing Manager will own the Luminex Licensed Technology Group's go-to-market strategy and technical narrative to accelerate partner success and adoption.
• Lead market strategy, messaging, campaigns, and sales enablement—translating complex technology into compelling value propositions and orchestrating integrated programs that drive pipeline and revenue outcomes.
• Strategic Marketing & Market Insights: Inform LTG market strategy: synthesize market research, VOC, and commercial insights into clear recommendations that shape product roadmaps, and GTM priorities.
• Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans.
• Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy.
• Co-develop with strategic partners to validate use cases, inform new offerings, and de-risk adoption.
• Messaging & Positioning: Own master messaging architectures that translate complex scientific and workflow concepts into differentiated, customer centric value propositions. centric value propositions.
• Lead global positioning strategies aligned to personas, research/clinical workflows, and regional priorities—ensuring consistency with room for localization.
• Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories.
• Advance Luminex’s innovation narrative to reinforce platform advantages and brand leadership.
• Campaigns & Demand Generation: Architect integrated GTM programs (SEM, content, email nurture, social, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels.
• Map and optimize the full journey—from discovery to enablement to expansion—reducing friction and improving conversion, engagement, and retention.
• Lead launch excellence for new products, assays, and updates; align marcom, PM, BD, and regions on objectives, timelines, and success metrics.
• Establish KPI dashboards to track MQL→SQL quality, partner engagement, pipeline contribution, and ROI; iterate with data.
• Sales Enablement & Collateral: Equip global commercial teams and partners with strategic tools (battle cards, objection handling, value frameworks, case studies, executive decks, web site content) tied to clear plays.
• Deliver training programs that elevate field proficiency in product value, use cases, workflows, and competitive differentiation.
• Govern content standards and reuse to ensure accuracy, scientific integrity, and brand consistency across collateral.
• Align sales enablement tools and training with key revenue goals—acquiring new customers, expanding existing accounts, and driving broader adoption across partner portfolios.
• Events & Thought Leadership: Set tradeshow strategy to maximize brand visibility, partner activation, and qualified lead capture with clear pre/during/post plans.
• Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing .

Requirements

• Bachelor's Degree Bachelor’s in Biology/Chemistry/Engineering (MBA preferred) with 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics required
• 10+ Years Deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and analytical workflows; proven record shaping product and GTM strategy required
• Fluency in Salesforce + marketing automation (Marketo/Pardot) and analytics (Google Analytics); excellent technical writing, communication, and cross-functional leadership. (High proficiency)
• Bias for impact: adept at managing multiple priorities, meeting tight deadlines, and delivering measurable commercial outcomes. (High proficiency)
• Collaborative team player with a track record of engaging cross-functional stakeholders. (High proficiency)

Nice to Have

• MBA preferred

Benefits

• Our people are passionate about what they do, the product they sell, and the customers they serve.
• If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.
• Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers.
• We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.