Responsibilities

• Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for TikTok's ever-evolving ads product, with a focus on Search Ads.
• Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
• Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long-term success of monetization.
• This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
• You will be instrumental in setting the go-to-market strategy by region and ensuring flawless execution and operations against the strategy.
• Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
• Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
• Drive product adoption and usage rates by supporting key market strategy and effective product support.
• Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.

Requirements

• Experience in consulting or project management
• Experience in product marketing or product management in the tech industry
• Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
• Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning

Preferred

• BA/BS degree
• Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
• Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
• Entrepreneurial spirit
• Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms