Responsibilities

• Create and execute strategic, provider-centric marketing plans that drive engagement and business growth for CoolSculpting and CoolTone through the HCP channel.
• Lead the development of HCP-targeted assets, messaging, and educational content aligned to business objectives and field needs.
• Oversight of agency relationships and effective management of the marketing budget.
• Guide the implementation of the business model, providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
• Plan and lead provider and consumer focused promotional campaigns, launches, and pricing initiatives to drive consideration, trial, and conversion.
• Drive connectivity and engagement between the brand and cross functional teams, delivering strategic tools, resources, and agile communications to support field impact.
• Develop and execute HCP social and digital content strategies to grow awareness, foster a community, and position the brand as a category leader among providers.
• Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance.
• Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred)
• 5-10 years in HCP/consumer marketing within the healthcare, device, or pharma sectors
• Demonstrated leadership in strategic marketing execution, provider program development, cross-functional collaboration, and managing complex projects
• Proven expertise in field team engagement and provider-focused campaign success
• Strong analytical, communication, and influencing skills
• Ability to see the big picture, but obsess over the small details
• Exceptional leadership skills and marketing savvy
• Strong creative and conceptual thinking skills
• Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
• Good liaison with internal and external partners; ability to work in a matrixed environment

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.