Responsibilities

• Help define the GTM calendar, launch opportunities, and core processes for the Product Marketing function, including how Product and Marketing collaborate day to day, from intake through post-launch review.
• Own go-to-market strategy and launch plans for new consumer products and features across web and mobile, from audience definition and positioning through channel plan, launch execution, and post-launch iteration.
• Lead audience definition, value proposition, and positioning for priority launches.
• Align cross-functional partners on who each product is for and how we'll win in market.
• Partner closely with Lifecycle Marketing to drive sustained engagement, sequencing in-app moments, lifecycle campaigns, and messaging that turn first-time users into repeat, engaged users across platforms.
• Work with User Research to internalize the voice of the consumer, and gather consumer, market, and competitive insights to bring into product decisions before, during, and after launch.
• Act as a champion for the user, crafting compelling narratives around our products and features that translate technical capabilities into relatable, high-value stories.
• Leverage creative storytelling across all marketing touchpoints, making sure every campaign and launch helps users understand the "why" behind our features.
• Coordinate integrated launches across web and mobile surfaces and external channels, including Lifecycle, Comms, social, performance, and partnerships, to drive awareness and adoption.
• Translate strategy into execution with clear requirements, milestones, owners, and success metrics.

Requirements

• 5+ years of product marketing, product strategy, or equivalent go-to-market experience, ideally in B2C consumer tech, subscription, or app-based products.
• A track record of owning positioning and launches end to end, with demonstrable business impact.
• Experience marketing across both web and mobile, and a working understanding of how consumer behavior and launch mechanics differ across platforms.
• A track record of turning strategy into execution: building plans, timelines, and cross-functional workflows, and spotting risks early enough to act on them.
• A data-informed approach to marketing, with experience defining success metrics and using market and performance signals to refine strategy after launch.
• Hands-on experience collaborating with Lifecycle/CRM, Brand, Comms, Performance, and Product to deliver integrated launches, with deep experience partnering with teams to drive engagement and retention, not just acquisition.
• A strong track record in creative storytelling, with the ability to translate technical product capabilities into narratives that resonate with consumer audiences.
• Experience running the operating cadence of a launch: requirements, milestones, kickoffs, status reviews, and retros.
• Experience standing up a Product Marketing function or building go-to-market processes where no playbook existed (0→1).
• Familiarity with in-app and web product marketing surfaces and announcement systems, and how to sequence them with external channels.

Benefits

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment