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Marketing jobs

4,867 marketing jobs

Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)

Bristol Myers Squibb EU Policy

Princeton, NJ (On-site)Full time$239K/yr – $290K/yr

Senior Product Marketing Manager

Bruker

USA (On-site)Full time$87K/yr – $140K/yr

Digital and Product Marketing Associate

VanEck

New York City, NY (Hybrid)Full time$80K/yr – $90K/yr

Product Marketing Manager, Branding (Ads)

TikTok

New York City, NY (On-site)Full time$108K/yr – $209K/yr

Product Marketing Manager, Gaming

TikTok

New York City, NY (On-site)Full time$108K/yr – $209K/yr

Senior Product Marketing Manager, Defense & Partnerships

Palladyne AI

Salt Lake City, UT (Remote)Full time$125K/yr – $155K/yr

Senior Regional Product Marketing Manager

Integra LifeSciences

Princeton, NJ (Unknown)Full time$125K/yr – $173K/yr

Principal, Product Marketing - Mid Market AI

Intuit

San Diego, CA (On-site)Full time$205K/yr – $278K/yr

Principal Product Marketing Manager, Healthcare Vertical

Intuit

San Francisco, CA (On-site)Full time$205K/yr – $278K/yr

Staff, Product Marketing - Mid Market Accounting Automation

Intuit

Mountain View, CA (On-site)Full time$169K/yr – $229K/yr

Founding Product Marketing Manager

Greptile

San Francisco, CA (On-site)Full time$160K/yr – $200K/yr

Product Marketing Sr. Lead

Salesforce

Seattle, WA (On-site)Full time$143K/yr – $217K/yr

Product Content & Digital Asset Coordinator

5.11

Costa Mesa, CA (On-site)Full time$28/hr – $33/hr

Group Product Marketing Manager, Construction Vertical

Intuit

Atlanta, GA (On-site)Full time$214K/yr – $289K/yr

Product Marketing Lead - Growth & Revenue

Mercury

San Francisco, CA (Remote)Full time$187K/yr – $260K/yr

Staff Product Marketing Manager, Quantum Sensing

Physics World

Denver, CO (Hybrid)Full time$128K/yr – $183K/yr

Product Marketing Manager, Knowledge Work - Core Products

Anthropic

San Francisco, CA (Hybrid)Full time

Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

Anthropic

San Francisco, CA (Hybrid)Full time

Product Marketing Manager, Go-to-Market

OneTrust

San Francisco, CA (Hybrid)Full time$128K/yr – $191K/yr

Lead Product Marketing Manager

UKG

Sunrise, FL (Hybrid)Full time$115K/yr – $165K/yr

All Product Marketing roles in the US

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All Product Marketing roles in the US

Get alerts for this search

4,867 jobs

Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)

Bristol Myers Squibb EU Policy

Princeton, NJ (On-site)

$239K/yr - $290K/yrIn-houseFull-timeSenior level7+ years exp.

6 hrs ago

Senior Product Marketing Manager

Bruker

USA (On-site)

$87K/yr - $140K/yrIn-houseFull-timeSenior level

6 hrs ago

Digital and Product Marketing Associate

VanEck

New York City, NY (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeEntry level2+ years exp.

7 hrs ago

Product Marketing Manager, Branding (Ads)

TikTok

New York City, NY (On-site)

$108K/yr - $209K/yrIn-houseFull-timeSenior level5+ years exp.

1 day ago

Product Marketing Manager, Gaming

TikTok

New York City, NY (On-site)

$108K/yr - $209K/yrIn-houseFull-timeMid level5+ years exp.

1 day ago

Senior Product Marketing Manager, Defense & Partnerships

Palladyne AI

Salt Lake City, UT (Remote)

$125K/yr - $155K/yrIn-houseFull-timeSenior level8+ years exp.

1 day ago

Senior Regional Product Marketing Manager

Integra LifeSciences

Princeton, NJ (Unknown)

$125K/yr - $173K/yrIn-houseFull-timeSenior level12+ years exp.

1 day ago

Principal, Product Marketing - Mid Market AI

Intuit

San Diego, CA (On-site)

$205K/yr - $278K/yrIn-houseFull-timeSenior level8+ years exp.

1 day ago

Principal Product Marketing Manager, Healthcare Vertical

Intuit

San Francisco, CA (On-site)

$205K/yr - $278K/yrIn-houseFull-timeSenior level12+ years exp.

1 day ago

Staff, Product Marketing - Mid Market Accounting Automation

Intuit

Mountain View, CA (On-site)

$169K/yr - $229K/yrIn-houseFull-timeMid level5+ years exp.

1 day ago

Founding Product Marketing Manager

Greptile

San Francisco, CA (On-site)

$160K/yr - $200K/yrIn-houseFull-timeIntern/new grad

2 days ago

Product Marketing Sr. Lead

Salesforce

Seattle, WA (On-site)

$143K/yr - $217K/yrIn-houseFull-timeSenior level8+ years exp.

2 days ago

Product Content & Digital Asset Coordinator

5.11

Costa Mesa, CA (On-site)

$28/hr - $33/hrIn-houseFull-timeMid level2+ years exp.

2 days ago

Group Product Marketing Manager, Construction Vertical

Intuit

Atlanta, GA (On-site)

$214K/yr - $289K/yrIn-houseFull-timeSenior level12+ years exp.

2 days ago

Product Marketing Lead - Growth & Revenue

Mercury

San Francisco, CA (Remote)

$187K/yr - $260K/yrIn-houseFull-timeSenior level10+ years exp.

2 days ago

Staff Product Marketing Manager, Quantum Sensing

Physics World

Denver, CO (Hybrid)

$128K/yr - $183K/yrIn-houseFull-timeSenior level5+ years exp.

2 days ago

Product Marketing Manager, Knowledge Work - Core Products

Anthropic

San Francisco, CA (Hybrid)

$158K/yr - $191K/yr (Est.)In-houseFull-timeSenior level

2 days ago

Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

Anthropic

San Francisco, CA (Hybrid)

In-houseFull-timeSenior level5+ years exp.

2 days ago

Product Marketing Manager, Go-to-Market

OneTrust

San Francisco, CA (Hybrid)

$128K/yr - $191K/yrIn-houseFull-timeMid level4+ years exp.

2 days ago

Lead Product Marketing Manager

UKG

Sunrise, FL (Hybrid)

$115K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

2 days ago

Bristol Myers Squibb EU Policy

Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)

Princeton, NJ (On-site)

$239K/yr – $290K/yrSenior Level7+ years expFull time

Posted 6 hrs ago

Job Summary

Own and execute the US caregiver/consumer marketing strategy for KarXT in ADP, leading campaigns, segmentation, tools, and cross-functional partnerships to drive caregiver engagement.

Oversees caregiver messaging and channels across digital, social, and traditional media.
Partners with Advocacy, Medical, Corporate Affairs, and Market Access to translate evidence into a caregiver-centered narrative.

Job Description

Responsibilities

Define and lead the US caregiver/consumer marketing strategy for KarXT in ADP, ensuring the work is insight-driven, disease-appropriate, and aligned to the brand's overall commercialization strategy and objectives.
Lead development and execution of unbranded and branded caregiver campaigns that build awareness and understanding of Alzheimer's-related behavioral symptoms, and support caregivers in recognizing changes and engaging with care teams earlier.
Own caregiver segmentation and message/concept development to ensure engagement strategies resonate across distinct caregiver populations and sites of care, including community and long-term care settings.
Develop caregiver-facing tools, content, and channel strategy across digital, social, and traditional media, in partnership with Medical, Advocacy, and Corporate Affairs.
Build caregiver-voice and programs that bring authentic caregiver perspective into BMS's external communications, partnering closely with Corporate Affairs and Global Patient Advocacy.
Partner with Global Patient Advocacy to ensure a single, consistent caregiver engagement model across marketing- and advocacy-led initiatives.
Partner with HEOR and Corporate Affairs to translate caregiver-focused evidence and research into a compelling, patient/caregiver-centered narrative that supports consumer engagement and the brand's broader value story.
Partner with HCP Marketing, Medical, Market Access, Customer Experience/Patient Support, and Field to ensure the caregiver experience is addressed end-to-end, from symptom recognition through diagnosis, treatment initiation, and ongoing management.
Act as a strategic thought partner to the VP, Marketing Alzheimer's and brand leadership team, representing the caregiver perspective in strategic planning and resource-prioritization discussions.
Build and lead the Consumer & Caregiver Marketing team and supporting agency roster, attracting and developing talent with the insight, judgment, and disease-state sensitivity required for this launch.

Requirements

Bachelor's degree required
7+ years of experience in consumer, caregiver, or patient marketing, with brand or creative strategy accountability; prior launch experience strongly preferred
Demonstrated experience in specialty, rare disease, CNS/neuroscience, or other high-complexity, high-emotion therapeutic areas
Experience marketing to caregivers of cognitively impaired, aging, or otherwise vulnerable patient populations (e.g., Alzheimer's, dementia, or related neurodegenerative or behavioral health conditions) preferred
Demonstrated ability to translate complex disease and mechanism-of-disease narratives into caregiver-accessible, emotionally resonant campaigns and tools
Track record in unbranded disease-state campaign development alongside branded campaign execution, including message/concept testing and segmentation
Proven ability to lead cross-enterprise, cross-functional initiatives with senior-level influence, particularly in partnership with Advocacy, Corporate Affairs, Medical, and Market Access
Strong executive presence with the ability to communicate caregiver strategy, launch readiness, and investment recommendations to senior leadership teams
Ability to rapidly adapt and execute plans in a fast-paced, ambiguous environment, including across multiple launch timing scenarios
Willing to travel up to 25%

Benefits

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

Bristol Myers Squibb EU Policy

Advancing health policy across Europe

www.eupolicy.bms.com

Salaries

Posted range

$239K/yr – $290K/yr

Taken straight from the job posting.

See all Bristol Myers Squibb EU Policy salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

6

Traffic Signals

Monthly Visitors

919.4K

Monthly Google Ads Budget

$2.4K

Traffic Source Mix

Search

37.8%

Direct

49.3%

Referral

8.2%

Social

3.4%

Paid

1.3%

Recent News

Layoff Tracker: BMS, Catalent Further Whittle Workforces

Feb 23, 2026 • BioSpace

Links

www.eupolicy.bms.com