Senior Product Marketing Manager, Core Product

Responsibilities

• Own and execute product launches and GTM briefs that effectively arm our brand partners, influencer network, and paid media team to win.
• Effectively collaborate with our PMs from spec to ship: make sure our most competitive new capabilities break through in the market, champion user needs and surface insights that drive product decisions.
• Partner with the growth team and work backward from the outcome: use their feedback and performance data to keep iterating our content for healthier growth.
• EEO

Requirements

• 4+ years of experience in product marketing for PLG tech startups, and a track record of leading successful product launches with measurable impact on adoption and activation.
• Bonus if you’ve marketed AI or creative tools.
• Exceptional taste in video creation and editing, with an eye for detail across both marketing and product.
• Please include your portfolio: copy you've written, videos you've made, launches you've led, AI projects you've built, landing pages, etc.
• An exceptionally strong writer and a hands-on video editor: you can write the copy and cut a product demo on your own.
• Deep product understanding: you know exactly what each capability does, and can turn it into user value that everyday creators get right away.
• A great storyteller with sharp content instincts, who can bring user value to life in any format, from a one-line hook to a launch video.
• Comfortable with 0→1 ambiguity, and never hesitant to step outside defined scope to drive real impact.