Manager, Marketing Versioning

Los Angeles, CA (On-site)

$104K/yr – $130K/yrManager5+ years expFull time

Posted 4 hrs ago

Job Summary

Own global asset versioning and localization operations, ensuring clear visibility, standardized workflows, and timely delivery across regional teams and Central Creative for scalable campaign activation.

  • Oversee asset readiness, versioning requirements, and delivery status across multiple global campaigns.
  • Coordinate production intake, localization adaptations, and operational handoffs with cross-functional partners.

Job Description

Responsibilities

  • Support the Director of Marketing Versioning in translating departmental priorities into day-to-day operational execution across global marketing production and versioning workflows.
  • Coordinate the creation, preparation, versioning, and delivery of global marketing-ready static and video assets for regional marketing teams to use across campaigns, platforms, and market activations.
  • Partner with Central Creative teams to support production and transition approved creative into scalable global assets and versions that meet established marketing, technical, and distribution requirements.
  • Support regional marketing teams globally by ensuring teams have clear visibility into available assets, approved versions, asset locations, readiness status, and applicable usage or production requirements.
  • Serve as an operational Center of Excellence for regional Marketing Operations teams, providing guidance, established workflows, production standards, versioning requirements, localization processes, and best practices for adapting and activating global marketing assets.
  • Oversee project intake, scheduling, prioritization, production coordination, and asset trafficking while monitoring timelines, dependencies, outstanding deliverables, and risks across concurrent global campaigns.
  • Coordinate localization and market-specific adaptation requirements when needed, ensuring localized versions remain aligned with approved global creative, production, and delivery standards.
  • Manage operational handoffs and trafficking of finished marketing assets between Central Creative, Marketing Versioning Operations, regional teams, and other production or distribution partners.
  • Maintain operational visibility into asset readiness and delivery status, proactively identifying missing assets, version conflicts, dependencies, and other issues that could impact regional campaign activation.
  • Support asset repository governance by ensuring marketing assets are appropriately organized, tagged, tracked, and maintained with accurate metadata and clear final-version identification.

Requirements

  • 5+ years of experience in marketing production, AV production, localization, creative operations, or project management within the media, entertainment, streaming, or post-production industry.
  • 2+ years of experience supporting or managing production operations, cross-functional teams, and global marketing workflows.
  • Working knowledge of AV production, localization, asset management, versioning, and digital content delivery across multiple distribution platforms.
  • Proficiency with Wrike, Airtable, media asset management systems, Microsoft Office/Google Workspace, Adobe Creative, etc.
  • Bachelor's degree in a related field or equivalent professional experience.
Crunchyroll, LLC logo

Crunchyroll, LLC

3.3 Glassdoor

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Founded in 2006
Los Angeles, California, USA
2.1K employees (791 in marketing)
1% recommend to a friend
0% CEO approval

Salaries

Posted range

$104K/yr – $130K/yr

Taken straight from the job posting.

The middle of this range ($117K) is in line with the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $102K and $145K. Based on 467 salaries.

See all Crunchyroll, LLC salaries

Marketing Team

Marketing Team Size
424 (21% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$26.8M
Last Raise
$22M
Series Unknown

Funding History

  • Nov 2015
    Series Unknown • $22M
  • Mar 2010
    Series Unknown • $750K
  • Feb 2008
    Series A • $4.1M

Traffic Signals

Monthly Visitors
185.5M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
14.6%
Direct
66.2%
Referral
2.8%
Social
14%
Paid
0.8%

Headcount Trend

Current headcount: ~2.1K
Crunchyroll, LLC logo

Manager, Marketing Versioning

Crunchyroll, LLC · Los Angeles, CA · On-site