Responsibilities and key impact areas you own: centralize messaging as the single source of truth, build deeper buyer/user personas beyond job titles, weave current competitive intelligence into GTM content, and keep narrative coherence across product pillars with Launch PMMs, while translating strategy into DG and sales language at scale and running cross-functional rhythms.

• Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio
• Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context
• Integrate competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context
• Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution
• Translate audience and messaging strategy into the language DG and sales need to hit their goals, with a real understanding of the volume they face and the context they need to win
• Establish and run the XFN rhythms (PMM x Product Growth, PMM x DG) that keep audience and messaging context flowing across teams
• Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster. You use them because they make you better, not because someone asked you to