Responsibilities

• Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch's solutions by both product area and customer segment.
• Work closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences.
• Lead the global revenue enablement strategy, ensuring all customer-facing teams (sales, customer success, and partners) are equipped with the messaging, content, tools, and training needed to accelerate revenue growth.
• Design and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segments.
• Partner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectiveness.
• Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market, be it direct to enterprise, self-serve, or through partners.
• Collaborate closely with technical teams to translate complex product features across both network, API, application and solutions into clear, customer-centric benefits for each segment.
• Lead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels and addressing the specific requirements of our diverse routes to market, be it direct to enterprise, self-serve, or through partners.
• Collaborate with cross-functional teams to create and implement marketing campaigns that span diverse communication channels, ensuring they resonate with target audiences across various touchpoints and segments.
• Embrace an AI-first mindset to figure out how we can scale our product marketing efforts more effectively, both internally and externally. We are looking for a leader with proven plays and a willingness to test and learn.

• Conduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segments.
• Regularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly, taking into account the nuances of each customer segment.
• Together with our product development organization ensure the voice of our customers is front and center of Sinch's product and GTM strategy.
• Work closely with product management, sales, and other cross-functional teams to ensure alignment between product development, marketing strategies, and revenue goals, with a specific focus on the unique requirements of our customers.
• Provide strategic insights to leadership on market dynamics, customer feedback, and competitive intelligence for each segment, all with a commitment to delivering exceptional customer experiences.
• Interact with industry analysts from organizations such as Gartner, IDC, Forrester, and others, building relationships and ensuring Sinch is positively positioned within industry reports and evaluations.
• Represent Sinch at leading industry events, conferences, and tradeshows showcasing, our products, thought leadership, and engaging with key stakeholders in the industry.

Requirements

• 15+ years of proven experience in product marketing leadership roles within the technology or SaaS industry.
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Strong understanding of CPaaS, telecommunications, or related industries.
• Demonstrated success in developing and executing go-to-market strategies for complex, technical products.
• Excellent leadership, communication, and collaboration skills with a commitment to a customer-centric approach.
• A change agent with a deep sense of curiosity, a growth mindset, and a passion for experimentation.
• Experience partnering with product and GTM teams
• Capable of making decisive choices, even with incomplete data, to help drive growth.

Preferred

• MBA is a plus.

Benefits

• STAY HEALTHY : We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.