5 months ago
Media Buying Associate
Salt XC
Atlanta, GA (Remote)Full time
Marketing jobs
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All Media Buying roles in the US
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Media Buying Associate
Atlanta, GA (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 5 months ago
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Job Summary
The role centers on hands-on, self-service Walmart Connect campaign management and optimization, with responsibilities spanning setup, inflight adjustments, budgeting, and performance analysis. Candidates should have 5+ years in digital media and hands-on retail media experience, including WMC targeting and cross-channel expertise. Strong communication, organization, and the ability to translate data into actionable recommendations are required.
Job Description
Responsibilities
- Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media.
- Implement campaign setup including audience, campaign and ad group creation.
- Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance.
- Monitor budget pacing and implement reallocations between ad groups and campaigns.
- Regularly monitor WMC performance dashboards to understand performance and inform optimizations and strategic recommendations.
- Partner with analytics and data teams to facilitate consolidated campaign reporting.
- Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis.
- Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks.
- Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively.
- Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation.
Salt XC
3.7 Glassdoor
A North American marketing agency that creates connected experiences through creative, digital & media innovation.
Founded in 2019
Toronto, Ontario, CAN
333 employees (153 in marketing)
60% recommend to a friend
Traffic Signals
Monthly Visitors
14.6K
Traffic Source Mix
Search
35.1%
Direct
43.7%
Referral
8%
Social
11.6%
Paid
1.2%
Headcount Trend
Current headcount: ~333
Marketing Team
Marketing Team Size
80 (24% of company)