Interactive Brokers Group

Senior Manager, International Offline Media Planning & Buying

Greenwich, CT (Hybrid)

$200K/yr – $250K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own international media planning and budgeting across TV, print, OOH, and digital, aligning with global markets and audience insights to drive measurable reach and impact.

  • International media planning and budgeting across Linear TV, CTV, Print, OOH, Radio, and experiential with end-to-end ownership of reach, frequency, and audience delivery
  • Negotiation and vendor management for favorable pricing, inventory, and premium placements across agencies, broadcasters, and publishers
  • Campaign execution, optimization, and post-campaign analyses with executive-ready reporting and MMM collaboration

Job Description

Responsibilities

  • Develop integrated offline media strategies aligned with business objectives, audience insights, and market opportunities across international markets
  • Build annual, quarterly, and campaign-specific media plans and lead budget allocation decisions across channels, markets, and campaign objectives
  • Plan and manage international Linear TV and CTV campaigns across North America, EMEA, and APAC — including reach, frequency, GRP/TRP, and audience delivery strategies
  • Lead planning and buying across Print, OOH, DOOH, Radio, Audio, Transit, Airport Advertising, Billboards, Street Furniture, and Experiential/Sponsorship opportunities
  • Lead negotiations with media owners, broadcasters, publishers, and vendors to secure favorable pricing, bonus inventory, value-add opportunities, and premium placements
  • Manage insertion orders, contracts, and media commitments while ensuring investments maximize efficiency and performance
  • Oversee end-to-end campaign execution including setup, trafficking, launch, delivery monitoring, and issue resolution
  • Maintain media calendars, budget trackers, and campaign documentation
  • Analyze campaign performance against KPIs including Reach, Frequency, GRPs/TRPs, CPMs, Audience Delivery, Brand Lift, and Conversion Impact
  • Develop post-campaign analyses and executive-ready reporting and insights presentations

Marketing Team

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