Responsibilities

• Develop integrated offline media strategies aligned with business objectives, audience insights, and market opportunities across international markets
• Build annual, quarterly, and campaign-specific media plans and lead budget allocation decisions across channels, markets, and campaign objectives
• Plan and manage international Linear TV and CTV campaigns across North America, EMEA, and APAC — including reach, frequency, GRP/TRP, and audience delivery strategies
• Lead planning and buying across Print, OOH, DOOH, Radio, Audio, Transit, Airport Advertising, Billboards, Street Furniture, and Experiential/Sponsorship opportunities
• Lead negotiations with media owners, broadcasters, publishers, and vendors to secure favorable pricing, bonus inventory, value-add opportunities, and premium placements
• Manage insertion orders, contracts, and media commitments while ensuring investments maximize efficiency and performance
• Oversee end-to-end campaign execution including setup, trafficking, launch, delivery monitoring, and issue resolution
• Maintain media calendars, budget trackers, and campaign documentation
• Analyze campaign performance against KPIs including Reach, Frequency, GRPs/TRPs, CPMs, Audience Delivery, Brand Lift, and Conversion Impact
• Develop post-campaign analyses and executive-ready reporting and insights presentations