Associate Director, Media Investment

Responsibilities

• Day to day your role includes:
• Leadership
• - Partner with the marketplace, build relationships, and co-lead channel negotiations as needed
• - Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
• - Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
• - Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership
• - Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
• - Work alongside Channel Teams and Media Strategy to determine how best to spend media dollars to drive outcomes with account leadership oversight.
• - Bring innovative solutions and out of the box thinking to partners and clients.
• - Develop thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge

Requirements

• 7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation (option to add pending client: “;emphasis on performance media or video or retail media, etc”)
• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• Analytical background – comfort with data and numbers
• 5+ years of people managing experience, overseeing five or more reports in an account management/client services team
• Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
• Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
• Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
• Able to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking and able to see the bigger picture
• Self-starter with ability to work independently and in a collaborative team setting

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.