Media Planner

Responsibilities

• The Media Planner develops research-based media strategies and recommendations informed by client objectives, audience insights, competitive analysis, and media trends.
• Lead media research and analysis for assigned clients, leveraging agency tools and industry resources to inform planning decisions.
• Develop measurement frameworks that establish key performance indicators (KPIs) and align campaign objectives with client expectations.
• Create cross-channel media plans, channel strategies, tactical recommendations, and presentations to support client alignment and approval.
• Develop agency points of view (POVs) and recommendations on emerging media opportunities, supported by research and strategic rationale.
• Collaborate with media activation and digital teams to develop tactical media recommendations, negotiate placements, and support campaign execution.
• Research and evaluate media vendors and publishers, request and review proposals, and negotiate rates, targeting, placements, and added value.
• Create and maintain media flowcharts, plans, and budgets, ensuring accuracy and alignment with approved strategies.
• Prepare media buying specifications and review insertion orders to ensure accurate communication and execution of approved media plans.
• Collaborate with account, creative, digital, and media activation teams to support integrated communications campaigns.

Requirements

• 2–3 years of professional experience in media planning, including cross-channel campaign development, client relationship management, and budget oversight.
• Working knowledge of traditional and digital paid media channels, planning practices, and emerging media trends.
• Understanding of media planning fundamentals, including media math, reach and frequency, audience research, market analysis, measurement, and reporting.
• Ability to develop and clearly present strategic media recommendations, campaign plans, and supporting rationale to clients and internal teams.
• Proficiency in Microsoft Excel and PowerPoint, including the ability to organize, analyze, and communicate data effectively.
• Strong analytical and critical thinking skills, with the ability to interpret research, evaluate opportunities, and make informed recommendations.
• Strong organizational skills and attention to detail, with the ability to manage competing priorities, budgets, and deadlines across multiple campaigns.
• Effective written and verbal communication skills, including the ability to collaborate with stakeholders, present information clearly, and respond constructively to feedback.
• Ability to work collaboratively across account, creative, digital, and media activation teams.

Preferred

• Experience developing media plans for agriculture or B2B clients.
• Experience supporting or executing paid influencer campaigns.