Direct Response Creative Strategist (Media Buying Experience Required) — DTC Brands at Natura Labs | USA

Natura Labs

Direct Response Creative Strategist (Media Buying Experience Required) — DTC Brands

USA (Remote)

Salary Not AvailableMid LevelOther

Posted 1 month ago

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Job Summary

Own the DR creative engine across multiple DTC brands, turning data into fast, portfolio-wide testing and optimization while safeguarding ROAS, MER, CPA, and LTV:CAC.

Creative strategy to test and iterate multiple angles per week across native-style ads and batch testing.
Meta account management with daily optimization, scaling, and performance-driven decision making.
Translate performance data into next creative bets and guard business metrics.

Job Description

Responsibilities

Full creative strategy: research, angles, hooks, scripts, briefs, and concept pipeline
Native ads and advertorial-style creative for health and wellness brands
Batch creative testing: multiple new angles per week across all assigned accounts
Day-to-day Meta account management: optimization, scaling, and daily updates
Translating performance data into the next creative decision
Protecting business metrics: ROAS, MER, CPA, LTV:CAC

Natura Labs

Natura Labs scales brands and offers with YouTube, Google, and Facebook Ads paired with world class creative strategy. With over 20+ years of creative experience 250+ million paid YouTube Views, $30M in managed spend, and over $100M+ in revenue. We are boutique and work with select clients who meet our metric requirements. 'Recognize genius and scale'- Natura Labs

Founded in 2022

Dubai, Dubai, ARE

9 employees (1 in marketing)

www.NaturaLabs.io