Senior Manager, Programmatic
Real Chemistry
Chicago, IL (Remote)
$80K/yr - $95K/yrAgencyFull-timeSenior level4+ years exp.
2 days ago
Manager, Video (Programmatic Media Buying)
New York City, NY (On-site)
$50K/yr – $95K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end Digital Video activation across CTV/OLV/Streaming and YouTube, aligning budgets, measurement, and cross functional delivery.
- Activate and optimize Programmatic Video campaigns across DSPs including DV360 and YouTube Video to hit KPIs.
- Lead collaboration with Planning, creatives, and vendors to ensure asset readiness and a coherent measurement framework.
Job Description
Own end-to-end Digital Video activation across CTV/OLV/Streaming and YouTube, aligning budgets, measurement, and cross functional delivery.
- Activate and optimize Programmatic Video campaigns across Connected TV (CTV), Online Video (OLV), Streaming and YouTube Video environments
- Execute media buys within DSPs, including DV360 and other programmatic buying platforms, ensuring campaigns are launched accurately and optimized against KPIs
- Partner closely with Planning teams to understand strategic media recommendations and support campaign execution, pacing, optimization and reporting
- Translate media plans into actionable campaign setups, ensuring alignment between audience strategy, inventory selection and measurement framework
- Manage and maintain Digital Video media plans
- Manage Digital Video budgets across brands, campaigns, platforms and partners
- Monitor campaign performance and provide optimization recommendations to improve efficiency and effectiveness
- Communicate with management on account and group status in a professional manner befitting a senior-level team member
- Facilitate each team member’s development
- Manage the flow of client media-related issues. Create solutions and resolve problems
Hearts & Science
3.4 Glassdoor
Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.
Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
20.4K
Traffic Source Mix
Search
40.3%
Direct
44.5%
Referral
8.2%
Social
5.3%
Paid
1.2%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
399 (28% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
25
People
Marketing Leadership
Sari Elzweig
Senior Director, Head of SEO | Center of Excellence
At the company for 3 years 5 months
ilana casser
Head of New Business + Marketing
At the company for 5 years 9 months
Jaclyn Hadler
Associate Director, Marketing Science
At the company for 7 years 6 months
Alex Toma
Associate Director, Marketing Science
At the company for 1 year 3 months
