Responsibilities

• Campaign Execution: Launch, manage, and scale Meta ad campaigns end-to-end. Build, launch, and fine-tune campaigns that hit internal revenue targets with precision.
• Decoding Data & Strategy: Analyze complex campaign metrics to uncover actionable insights. Transition between high-level data analysis and real-world media buying strategies to maximize ROI.
• Testing: Build structured testing frameworks for audiences, creatives, and offers to systematically isolate performance variables.
• Optimization: Monitor performance daily and make aggressive, data-backed scaling decisions based on hard statistical trends.
• Feedback & Collaboration: Translate account data and complex metrics into clear, actionable creative feedback and stories for both technical and creative teams.
• Budgeting: Manage pacing and spend to hit target CAC/ROAS, with the opportunity to comfortably scale single-brand budgets up to $1M+/month.

Requirements

• 3–6+ Years Experience: Hands-on experience in high-spend Meta accounts ($100k+ to $1M+/mo) with a proven track record of scaling single accounts.
• Direct Response Focus: You understand DTC/E-commerce metrics inside and out, backed by sharp quantitative reasoning and strong attention to detail.
• Data Mastery: Excel wizardry is a must; familiarity with FB Ads API, SQL, or BI tools is highly preferred.
• Platform Fluency: Deep knowledge of Advantage+, CBO/ABO, and manual bidding.
• Attribution Knowledge: Familiarity with Triple Whale, Northbeam, or similar tools to evaluate true blended performance.
• Overlap with US business hours (Eastern Time Zone / EST preferred) for real-time scaling and troubleshooting.