Responsibilities

• Run the ads
• Build, launch, and manage campaigns across Meta Ads and Google Ads
• Own audiences, offers, creative testing, budget pacing, learning phases, fatigue, and wasted spend
• Make the call on what to scale, what to kill, and what to test next, without asking permission for every budget change
• Monitor new launches closely through the first 72 hours
• Write the ads
• Write ad copy, hooks, and angles for the campaigns you run
• Test copy the way you test everything else: against the number, not against opinion
• Feed the creative team what the data is telling you. Which hooks are holding attention, which formats are fatiguing, what the next round of creative needs to test. You are not writing the creative brief or art directing it, our creative lead and designers own that, but they need your read on performance to make good calls.
• Own the tracking

Requirements

• 2+ years managing multiple ad accounts at the same time. Agency side preferred. Running one in-house brand is not the same job.
• Meta Ads: deep, hands-on. You know the platform cold, not just the theory.
• Google Ads: real working knowledge across Search and Performance Max. Strong Meta with solid Google is fine.
• Tracking and attribution: you have set up pixel and CAPI yourself, and you have debugged a tracking problem rather than escalating it.
• Ad copywriting: you write your own ads and you can show us ones that worked.
• Data: comfortable in spreadsheets, able to structure messy data, able to find the story in the numbers. Looker Studio, Supermetrics, or similar is a plus.
• CRM: you can get into a CRM, find the lead and revenue data, and tie it to the ads. GoHighLevel and HubSpot are a plus; one CRM known well means you will learn ours.
• Client-facing: you can hold a performance conversation with a business owner without hiding behind jargon.
• AI-native: you use AI tools daily to move faster, and you know the difference between using AI and passing raw AI output off as your recommendation.
• Authorized to work in the U.S.; sole full-time commitment.

Preferred

• Looker Studio, Supermetrics, or similar is a plus
• GoHighLevel and HubSpot are a plus; one CRM known well means you will learn ours

Benefits

• health insurance package
• 15 vacation, 8 sick, 2 personal, 4 bereavement, 6 holidays, 25 maternity/paternity company-paid days