Responsibilities

• Market Insights Strategy & Audience Intelligence
• Define the long-term vision, strategy and roadmap for the Marketing Insights function.
• Establish a shared Marketing framework for audience segmentation, personas, audience research, behavioral intelligence, cultural intelligence and TAM.
• Integrate first-party behavioral data, third-party research, social intelligence, qualitative insights and market signals into a differentiated view of Fetch’s audiences and markets.
• Anticipate emerging audience, cultural, competitive and market shifts and proactively identify the opportunities and risks that matter most.
• Determine the research capabilities, methodologies, data sources, technology, AI-enabled tools and external partnerships needed to support Marketing’s evolving intelligence needs.
• Strategic Marketing & Data Storytelling
• Shape marketing strategy by translating intelligence into recommendations that influence audience prioritization, positioning, go-to-market strategy, campaign direction and Marketing investment.
• Advise Marketing leadership on trade-offs across audiences, initiatives, markets, and investment opportunities, balancing consumer opportunity, business impact, brand considerations, cost and risk.
• Partner across Brand, Consumer Marketing, Product Marketing, Growth, Partner Marketing and The Rewards Lab to embed insights into planning and decision-making.

Requirements

• 8+ years of experience in marketing insights, audience strategy, consumer insights, market research, strategic planning, analytics or a related discipline.
• Demonstrated experience leading or building an Insights, Audience Strategy, Consumer Insights or Market Research function.
• Deep experience with audience segmentation, personas, audience research, market intelligence and strategic frameworks.
• Proven ability to synthesize first-party data, third-party research, cultural intelligence and market signals into executive-level recommendations.
• Demonstrated experience influencing senior leaders and translating insights into meaningful marketing or business decisions.
• Experience prioritizing an Insights portfolio, allocating resources and managing external research partners or vendors.
• Demonstrated success building and developing high-performing teams and future leaders.
• Strong executive communication, storytelling and strategic problem-solving skills.
• Curiosity about people, culture, markets and the behaviors that shape business growth.