Responsibilities

• Day-to-day implementation of agency investment principles for assigned channels or markets within a media buy. You’ll direct investment dollars to build mental availability across entire categories, with channels optimized for attention and not just clicking.
• Balance daily tasks between ongoing training as a cross-channel media buyer and execution of support duties including ordering, vendor contact and documentation, and buy stewardship and reconciliation.
• Place media investment dollars within each channel, executing within approved guidelines to achieve media goals set to increase reach and grow brands beyond just immediate performance metrics.
• Optimize, maintain, and reconcile buys within assigned channels to improve reach or efficiency.
• Hold partners accountable to maintain full delivery standards based on reporting delivery and contract commitments.
• Train in the evidence-based marketing fundamental principles taught by Ehrenberg Bass Institute, and others in the field of marketing science such as Byron Sharp, Karen Nelson-Field, James Hurman, Fergus O’Carroll, and others.

Requirements

• 3+ years in media investment, media buying, or related client, operations, or analytics experience
• Desire to mentor entry-level investment strategists focused on implementing our “memories moves markets” vision, blending excellence in execution with teaching and caring leadership values to support both team and individual career growth.
• Negotiation skills and an understanding of the partnership media ecosystem, plus soft skills to represent the agency in the vendor community with accuracy in placement, stewardship, and reconciliation across media buys.
• The ability to maintain schedules or placements from RFP stage through final reporting, selecting and holding partners accountable in fair and efficient practice to ensure every dollar is executed to drive true client growth.
• A starting knowledge of marketing effectiveness frameworks including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet/Field), and The Case for Creativity (Hurman). These books matter because they show how creativity and evidence work together to make brands easier to buy by making them harder to forget. Learning the shared language of these principles will be key to growth in this role.
• Interest in continued learning through certifications, training, or industry participation related to marketing effectiveness.

Preferred

• Desire to mentor entry-level investment strategists focused on implementing our “memories moves markets” vision, blending excellence in execution with teaching and caring leadership values to support both team and individual career growth.