Responsibilities

• The Senior Media Buying and Execution Manager is responsible for planning, negotiating, buying, activating, and evaluating Razny Jewelers' paid media programs across digital, social, and traditional environments.
• They will also oversee reporting, ongoing campaign optimization, and media reconciliation.
• Participate in shaping strategy and lead media plan development.
• Identify, organize, purchase, and negotiate cost-effective, scalable, and targeted media agreements across channels.
• Responsible for relationships with third-party vendors – e.g., keeping current on all offerings, investment levels, ad types, and inventory.
• Lead insertion order (IO) creation and trafficking for all media buys.
• Oversee budget management, reconciliation, post-buy analysis, reporting, and billing for all media buys and campaigns.
• Develop, implement, and measure all co-op media programs.
• Serve as the primary point of contact for all co-op marketing needs.
• Develop and maintain close working relationships with Razny’s co-op partners and brands.
• Monitor and track co-op fund usage, ensuring compliance with guidelines and helping maximize Razny’s co-op dollars.
• Own, ideate, build, and implement optimization strategies for programmatic campaigns across multiple channels (banner, video, audio, native, etc.)
• Implement bidding best practices to improve campaign performance.
• Manage PPC on search platforms and social media channels (Facebook, LinkedIn, and Instagram) with precision in targeting.
• Maximize digital campaign effectiveness through A-B testing, ad variations, audience segmenting, innovative executions, etc.
• Identify target audiences, research, buy, implement, and measure traditional media campaigns such as print, broadcast, OOH, radio, etc.
• Evaluate, test, and measure emerging advertising opportunities within AI-driven and LLM-based platforms, ensuring brand safety, performance accountability, and alignment with broader media strategy.
• Evaluate and support social commerce opportunities across platforms, integrating shoppable formats and performance insights to drive measurable results.
• Coordinate with media partners to negotiate added value and special placement opportunities.
• Ensure the quality of all media deliverables with impeccable attention to detail.