Responsibilities

• Develop and execute comprehensive video media strategies for Linear TV, OTT, digital video and audio channels to drive brand awareness, customer acquisition, and retention.
• Collaborate closely with internal stakeholders, including the Growth, Brand, Creative and Analytics teams, to align video and audio media strategies with overall marketing objectives.
• Stay ahead of industry trends and incorporate innovative approaches to video media planning and buying.
• Lead and manage the relationship with our media buying agency to ensure seamless execution of campaigns across Linear TV, OTT, digital video, and audio platforms.
• Provide clear direction and feedback to the agency on strategic priorities, campaign performance, and areas for improvement.
• Monitor agency performance, holding them accountable for achieving agreed-upon KPIs and media performance goals.
• Oversee the planning, negotiation, and execution of media buys, ensuring optimal reach and frequency for target audiences.
• Utilize data-driven insights to optimize video media campaigns, including adjusting creative rotations, audience targeting, and placement strategies.
• Conduct in-depth analyses of media performance, providing actionable recommendations for continuous improvement and testing new approaches.
• Manage and track day-to-day media spend, holding agency accountable to forecast.