Responsibilities

• Develop integrated offline media strategies aligned with business objectives, audience insights, and market opportunities across international markets
• Build annual, quarterly, and campaign-specific media plans and lead budget allocation decisions across channels, markets, and campaign objectives
• Plan and manage international Linear TV and CTV campaigns across North America, EMEA, and APAC — including reach, frequency, GRP/TRP, and audience delivery strategies
• Lead planning and buying across Print, OOH, DOOH, Radio, Audio, Transit, Airport Advertising, Billboards, Street Furniture, and Experiential/Sponsorship opportunities
• Lead negotiations with media owners, broadcasters, publishers, and vendors to secure favorable pricing, bonus inventory, value-add opportunities, and premium placements
• Manage insertion orders, contracts, and media commitments while ensuring investments maximize efficiency and performance
• Oversee end-to-end campaign execution including setup, trafficking, launch, delivery monitoring, and issue resolution
• Maintain media calendars, budget trackers, and campaign documentation
• Analyze campaign performance against KPIs including Reach, Frequency, GRPs/TRPs, CPMs, Audience Delivery, Brand Lift, and Conversion Impact
• Develop post-campaign analyses and executive-ready reporting and insights presentations

Requirements

• 10+ years of media planning and buying experience with deep expertise across Linear TV and traditional media channels
• Proven experience managing international media campaigns across multiple markets (North America, EMEA, APAC)
• A demonstrated track record of negotiating large-scale, multimillion-dollar media investments
• Strong understanding of audience measurement methodologies and media research tools
• Experience in Financial Services, Technology, Automotive, Travel, Retail, or Consumer Brands (preferred)
• Familiarity with CTV platforms, advanced TV buying, and programmatic guaranteed buying
• Experience working with global media agencies and international publishers
• Core competencies in: Strategic Planning, Budget Management, Analytical Thinking, Campaign Operations, International Market Expertise, Problem Solving, and Attention to Detail
• Ability to deliver efficient media budget deployment, achieve campaign delivery goals, generate negotiation savings, and drive improved media effectiveness and business outcomes
• Proficiency with audience measurement and media research tools including Nielsen, Kantar, Comscore, BARB, GWI, YouGov, MRI Simmons, Geopath, and TGI

Preferred

• Experience in Financial Services, Technology, Automotive, Travel, Retail, or Consumer Brands (preferred)
• Familiarity with CTV platforms, advanced TV buying, and programmatic guaranteed buying
• Experience working with global media agencies and international publishers

Benefits

• Competitive salary, annual performance-based bonus and stock grant
• Retirement plan 401(k) with competitive company match
• Excellent health and wellness benefits, including medical, dental, and vision benefits. Company paid medical healthcare premium.
• Wellness screenings and assessments, health coaches and counseling services through an Employee Assistance Program (EAP)
• Daily company lunch allowance provided and a fully stocked kitchen with healthy options for breakfast and snacks
• Corporate events including team outings, dinners, volunteer activities and company sports teams
• Education reimbursement and learning opportunities