Responsibilities

• Lead the development of integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations.
• Develop cross-channel media plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
• Define the role of each channel throughout the buyer journey, ensuring media investments work together as part of a cohesive strategy rather than as standalone tactics.
• Lead, coach, and develop a team of media planners and buyers, elevating the strategic quality and consistency of their work.
• Partner with activation specialists to translate media strategies into effective execution, optimization, and ongoing performance management.
• Use performance data, market intelligence, audience insights, and measurement findings to communicate clear narratives and recommend strategic optimizations.
• Partner closely with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs.
• Build and improve planning frameworks, tools, standards, and processes that increase consistency and scalability across the Media practice.
• Evaluate emerging channels, platforms, partners, data sources, and planning technologies to identify relevant opportunities for clients.
• Build strong relationships with media partners and vendors, leveraging those relationships to inform planning recommendations, drive innovation, and improve investment decisions.

Requirements

• Eight or more years of experience in media strategy, planning, or integrated media, ideally within an agency environment.
• Strong experience developing B2B media strategies and plans for complex or enterprise clients.
• Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels.
• Experience leading, coaching, or mentoring media professionals and improving the strategic quality of their work.
• Strong analytical skills, with the ability to interpret media performance and translate findings into clear optimization recommendations.
• Experience partnering with channel specialists and activation teams while maintaining ownership of the overall media strategy.
• Strong client-facing experience, including presenting strategic recommendations to director-, vice president-, and executive-level stakeholders.
• Experience developing partner relationships and negotiating with media vendors.
• Excellent presentation, communication, and storytelling skills.
• Familiarity with media planning, research, buying, measurement, and audience platforms such as Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, or Demandbase is a plus.

Benefits

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.