Manager, Video (Programmatic Media Buying) at Hearts & Science | New York City, NY | $50K/yr – $85K/yr

Hearts & Science

Manager, Video (Programmatic Media Buying)

New York City, NY (Hybrid)

$50K/yr – $85K/yrManager3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end Digital Video activation for programmatic media across CTV, OLV, streaming and YouTube, with budget ownership, KPI-driven optimization, and cross-team alignment with Planning and client leadership.

Campaign activation and optimization across DSPs, with emphasis on audience targeting and measurement frameworks.
Team leadership and development, client relationship management, and vendor/agency coordination to ensure seamless asset delivery and performance.
Strategic partner engagement with DSPs, publishers, data providers and measurement partners to stay ahead on programmatic trends.

Job Description

Responsibilities

Activate and optimize Programmatic Video campaigns across Connected TV (CTV), Online Video (OLV), Streaming and YouTube Video environments
Execute media buys within DSPs, including DV360 and other programmatic buying platforms, ensuring campaigns are launched accurately and optimized against KPIs
Partner closely with Planning teams to understand strategic media recommendations and support campaign execution, pacing, optimization and reporting
Translate media plans into actionable campaign setups, ensuring alignment between audience strategy, inventory selection and measurement frameworks
Supervise development, implementation, optimization, negotiation and maintenance of Digital Video media plans
Manage Digital Video budgets across brands, campaigns, platforms and partners
Monitor campaign performance and provide optimization recommendations to improve efficiency and effectiveness
Responsible for communicating with management on account and group status in a professional manner befitting a senior-level team member
Responsible for facilitating each team member’s development (Senior Associates and Associates)
Manage and build solid client relationships

Requirements

3+ years of experience in Digital Video and Programmatic media, with expertise across Connected TV (CTV), Online Video (OLV), Streaming and Programmatic Video activation
Hands-on experience activating campaigns within leading DSPs, including DV360 and YouTube Video
Strong understanding of Digital Video planning principles and the ability to support strategic media plans through effective activation and optimization
Extensive knowledge of audience-based buying, programmatic marketplaces, private marketplace (PMP) deals, and data-driven targeting strategies
Thorough understanding of media measurement, attribution, and performance optimization across Digital Video channels
Media/business acumen with the ability to translate client objectives into scalable media activation strategies
Understanding of the client's industry and the evolving Digital Video ecosystem
A solid understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
Best fit for someone with 3+ years in digital video activation and programmatic media management
Experience collaborating with cross-functional teams to translate plans into executable campaigns

Benefits

health insurance
vision insurance
dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
vacation days
sick days
personal days
paid parental leave

Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016

New York, NY, US

1.5K employees (426 in marketing)

www.hearts-science.com

56% recommend to a friend

78% CEO approval