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Marketing jobs

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All Marketing Manager roles in the US

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All Marketing Manager roles in the US

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10,000+ jobs

Senior Revenue Marketing Manager, Customer

Avalara

USA (Remote)

In-houseFull-timeSenior level5+ years exp.

3 days ago

Marketing Manager

American Counseling Association

Alexandria, VA (Hybrid)

$85K/yr - $90K/yrIn-houseFull-timeMid level5+ years exp.

3 days ago

Marketing & Communications Manager

FamilyWell

USA (Remote)

$55/hr - $70/hrIn-housePart-timeMid level5+ years exp.

3 days ago

Senior Customer Marketing Manager

Everpure

Raleigh, NC (On-site)

$146K/yr - $182K/yrIn-houseFull-timeSenior level

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Manager, Marketing Insights - Gastroenterology - Mettawa, IL

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Illinois, USA (On-site)

$110K/yr - $209K/yrIn-houseFull-timeManager6+ years exp.

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3 days ago

Avalara

Senior Revenue Marketing Manager, Customer

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the customer marketing strategy and campaign architecture for MM/SMB/EMG, turning whitespace insights into prioritized, high-volume cross-sell and upsell programs with measurable ROI.

Define whitespace discovery and play sequencing
Identify inflection points and translate into campaigns
Own program execution and ROI tracking across targets

Job Description

Responsibilities

You will build the customer marketing strategy and campaign architecture for MM/SMB/EMG from scratch. You will define how the team identifies whitespace, prioritizes expansion opportunity, and sequences the right plays across a high-volume customer base.
You will identify the customer inflection points where cross-sell and upsell opportunity is highest. These points include ERP upgrades, new regulatory mandates, product adoption gaps, rapid business growth, and contract milestones. You will translate those signals into prioritized action plans and targeted campaigns.
You will analyze existing customer touchpoints across the lifecycle, including emails, in-product moments, events, and partner interactions. This analysis will identify underutilized engagement opportunities, which you can then turn into actionable cross-sell and upsell plays.
You will partner with Product Marketing to ensure campaign messaging connects each Avalara product's capabilities to the outcomes customers are navigating, while leveraging partner channels as an additional avenue to reach and influence the right accounts
You will operate independently in meetings with Sales, Customer Success, and Marketing Operations — representing the marketing perspective, connecting whitespace insights to concrete action items, and managing execution through to delivery and measurement
You will use tools like Marketo, Salesforce, 6sense, and Power BI to plan, launch, and optimize programs — tracking pipeline contribution and bookings performance with a clear ROI mindset

Requirements

5+ years of B2B marketing experience in SaaS or technology, with an emphasis on demand generation or customer marketing for mid-market and SMB audiences
Experience owning pipeline and bookings outcomes — not just campaign delivery — including building programs from scratch where the playbook doesn't yet exist
Hands-on experience running high-volume, programmatic campaigns across a large customer base using tools such as Marketo, Salesforce, 6sense, and Power BI
Familiarity with the mid-market technology landscape — including common ERP and accounting platforms — and an understanding of how those environments shape customer buying behavior and compliance needs
Experience using AI tools to accelerate content creation, personalize campaigns, and optimize performance at scale

Benefits

Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversit y Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004

Durham, North Carolina, USA

5.8K employees (240 in marketing)

www.avalara.com

60% recommend to a friend

68% CEO approval

Traffic Signals

Monthly Visitors

1.9M

Monthly Google Ads Budget

$962.4K

Traffic Source Mix

37.7%

Direct

55%

Referral

5.3%

Social

0.6%

Paid

1.3%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size

187 (3% of company)

Median Career Experience

16 years

Median Tenure

5 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Matt E.

Talent Brand and Marketing Manager

At the company for 3 years 10 months

Marketing Leadership

Adrianna Burrows

Chief Marketing Officer

At the company for 1 year 2 months

Christyn Putulowski

Vice President, Revenue Marketing

At the company for 1 year 2 months

Kael Kelly

VP Marketing Operations and Growth Marketing

At the company for 13 years 11 months

Satish Kumar

Vice President Product Marketing

At the company for 4 years 8 months

Funding

Total Funding

$841M

Last Raise

$500M

Private Equity, 4 months ago

Funding History

Nov 2025
Private Equity • $500M
Jan 2023
Private Equity
Oct 2022
Post IPO Debt • $38.6K

Recent News

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • Yahoo Finance

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • WV News

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • PR Newswire

Responsibilities

You will build the customer marketing strategy and campaign architecture for MM/SMB/EMG from scratch. You will define how the team identifies whitespace, prioritizes expansion opportunity, and sequences the right plays across a high-volume customer base.
You will identify the customer inflection points where cross-sell and upsell opportunity is highest. These points include ERP upgrades, new regulatory mandates, product adoption gaps, rapid business growth, and contract milestones. You will translate those signals into prioritized action plans and targeted campaigns.
You will analyze existing customer touchpoints across the lifecycle, including emails, in-product moments, events, and partner interactions. This analysis will identify underutilized engagement opportunities, which you can then turn into actionable cross-sell and upsell plays.
You will partner with Product Marketing to ensure campaign messaging connects each Avalara product's capabilities to the outcomes customers are navigating, while leveraging partner channels as an additional avenue to reach and influence the right accounts
You will operate independently in meetings with Sales, Customer Success, and Marketing Operations — representing the marketing perspective, connecting whitespace insights to concrete action items, and managing execution through to delivery and measurement
You will use tools like Marketo, Salesforce, 6sense, and Power BI to plan, launch, and optimize programs — tracking pipeline contribution and bookings performance with a clear ROI mindset

Requirements

5+ years of B2B marketing experience in SaaS or technology, with an emphasis on demand generation or customer marketing for mid-market and SMB audiences
Experience owning pipeline and bookings outcomes — not just campaign delivery — including building programs from scratch where the playbook doesn't yet exist
Hands-on experience running high-volume, programmatic campaigns across a large customer base using tools such as Marketo, Salesforce, 6sense, and Power BI
Familiarity with the mid-market technology landscape — including common ERP and accounting platforms — and an understanding of how those environments shape customer buying behavior and compliance needs
Experience using AI tools to accelerate content creation, personalize campaigns, and optimize performance at scale

Benefits

Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversit y Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.