Responsibilities

• Content Strategy & Writing (25%)
• - Develop and execute a content strategy across both FamilyWell Health and FamilyWell Academy, with distinct voice and audience mapping for each
• - Write in a clinical, credible voice for provider-facing and health system content — white papers, one-pagers, case studies, and email campaigns
• - Write in an accessible, warm consumer voice for patient-facing and Academy learner content
• - Produce blog posts, newsletters, social copy, and nurture email sequences independently — not by prompting AI and publishing the output
• - Edit and elevate AI-assisted drafts with judgment about what reads as genuine versus generated
• HubSpot & Nurture Marketing (25%)
• - Own HubSpot from strategy to execution: build and manage contact lists, segmentation, workflows, and email sequences
• - Design and deploy nurture campaigns for multiple audience segments — prospective clinical partners, Academy enrollees, and direct-to-consumer patient leads
• - Track open rates, click-through, conversion, and funnel movement; make data-informed adjustments to cadence, content, and segmentation

Requirements

• 5+ years of marketing and communications experience, with demonstrated B2B and D2C work
• Exceptional writing ability across multiple voices and formats — clinical, consumer, and editorial
• Hands-on HubSpot experience: you have built workflows, sequences, and reports yourself, based on desired goals.
• Experience managing or editing a website in Squarespace or a comparable CMS
• Comfort with AI writing tools paired with strong editorial judgment — you know when to use them and when to rewrite
• Ability to work independently, set priorities, and surface recommendations without being asked
• Experience analyzing marketing data and translating it into strategic adjustments
• Familiarity with healthcare, mental health, women's health, or a similarly regulated, relationship-driven sector

Preferred

• Experience in perinatal or maternal health, behavioral health, or clinical education marketing
• Background supporting both a direct care brand and a professional education or certification product
• Partnership or B2B outreach experience — writing for health systems, OB/GYN practices, or institutional buyers
• Canva proficiency for production-ready asset creation
• Comfort with social media strategy and scheduling tools