Responsibilities

• Create and execute communications strategy in concert with program staff and across departments.
• Build an effective communications strategy that mobilizes supporters, inspires and persuades target audiences, and isolates opposition to advance advocacy goals.
• Proactively lead production of communications content, including talking points, media advisories, press releases, op-eds, letters to the editor, blogs, emails, remarks and quotes, in addition to providing digital content support.
• Collaborate across departments and teams to create and execute traditional media plans for priority issue areas, litigation, legislative advocacy, reports, and special projects.
• Cultivate relationships with reporters, secure media coverage and respond to incoming media requests; develop and pitch stories.
• Respond to breaking news and lead rapid response, often requiring sensitive judgment calls in emerging civil liberties and civil rights crises, including occasionally after hours and on weekends
• Identify opportunities for ACLU involvement and amplification through media monitoring.
• Develop messaging that is guided by ACLU values, best practices, research, and polling.
• Support spokespeople, including clients and colleagues, through media preparation and training.
• Plan, staff, and manage events with media, including press conferences, rallies, and reporter briefings.

Requirements

• At least three years of media experience or related field including public relations or marketing;
• Exceptional writing and communications skills, including ability to translate complex ideas into understandable messages that inform, engage and persuade targeted audiences;
• Ability to apply political acumen in identifying target audiences for communications tactics that influence policymakers and shape policy decisions on key ACLU issues;
• Bring strong news judgment and ability to understand and stay abreast of an evolving political landscape;
• Exceptional organization skills with an ability to work collaboratively in a fast-paced environment while managing several projects;
• A strategic, creative, and forward-looking thinker, who is nimble in their approach and able to manage shifting priorities;
• Experience using public opinion research to frame issues and develop messages a plus;
• Experience with or commitment to ethical storytelling; and
• Ability to work flexible hours and travel when necessary.